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Twitch and Stadium Announce New Partnership



Twitch.TV, known primarily as a platform for streaming eSports, will now carry the Stadium Sports Network, live 24/7. College football, basketball and Olympic sports will be available on Twitch through the partnership.

Two channels, and will be broadcast to consumers of the platform, with the latter being for special events and co-streaming. Co-streaming allows Twitch to provide their own commentary with another channel’s live video feed, offering the audience a more personalized experience. The main Stadium channel will be broadcast 24/7.

“We continue to focus our strategy on reaching fans on whatever platform they consume sports content and are excited to introduce Stadium to the millions of active and engaged viewers on Twitch,” said Brendan Canning, Senior Vice President and head of distribution at Stadium. “We look forward to tapping into a new, growing audience of fans and bringing an array of top tier games and daily and original sports programming to Twitch.”

The addition of Stadium to Twitch brings over 250 live events to the platform. Aside from games, Stadium also offers original sports programming analysis and highlights.

“As Twitch continues to expand into adjacent areas of interest surfaced from our community of gamers, physical sports are gaining traction,” said Jane Weedon, Twitch’s director of business development. “Stadium effectively taps into this passion with its broad range of programming from football and basketball to competitive Frisbee, ensuring sports fans have a lot of variety to tune into 24/7.”

This Saturday, May 19th, both Stadium channels will be live on Twitch, with the American Ultimate Disc League game of the week, featuring the Madison Radicals at the Chicago Wildfire. Former AUDL player, Brodie Smith will host the co-streaming coverage on Stadium Channel 2.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

NBC Expects To Make $500 Million On ‘Super Gold Sunday’

“The average cost for a 30-second commercial during the upcoming Olympics is between $635k and $670k. Meanwhile, spots during the Super Bowl have been sold for as much as $6.5 million in some cases.”



It’s no secret that ad time during the Super Bowl is the most expensive piece of advertising real estate out there. Over 100 million tune in to the NFL’s championship game every year, and because the game is routinely the most-watched television broadcast, advertising comes at a premium.

NBC knows that, and given that the Beijing Winter Olympics will be going on at the same time, they’re anticipating a pretty penny in advertising revenue for Super Sunday.

Sportico’s Anthony Crupi reported Thursday that early estimates for NBC are that the network will bring in somewhere in the neighborhood of $500 million on Super Bowl Sunday thanks to both events happening that day. NBCUniversal ad sales and partnerships president Dan Lovinger told Sportico overall Olympics ad inventory is about even for where it was for the 2018 winter games in Pyeongchang, South Korea.

The average cost for a 30-second commercial during the upcoming Olympics is between $635k and $670k. Meanwhile, spots during the Super Bowl have been sold for as much as $6.5 million in some cases.

NBC has dubbed the day “Super Gold Sunday,” and the plan is for Olympics coverage to air in the morning until noon on the East Coast. From there, it’s all Super Bowl coverage until a champion raises the Vince Lombardi Trophy. After that happens, NBC will go back to China for a 75-minute block to finish out the night.

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Sports TV News

Kevin Frandsen Named Nationals Analyst For MASN

“Frandsen spent the last four years as a member of the Philadelphia Phillies’ radio team.”



While there may not be anything happening in terms of player acquisitions in Major League Baseball right now, some teams are acquiring new talent to lead their broadcast crews.

The Washington Nationals on Thursday announced former Nat Kevin Frandsen would be the team’s new TV color commentator. Frandsen replaces FP Santangelo, who departed following the 2021 season and missed some time after sexual misconduct allegations surfaced during the year.

“I’d like to thank MASN and the Lerner family for this tremendous opportunity,” Frandsen said in a statement. “I’d also like to thank my team of Amanda, Tenley and Daylen for their love and support.”

Kevin Frandsen will call games alongside Bob Carpenter, who will be the team’s TV play-by-play commentator for the 17th season. Frandsen spent the last four years as a member of the Philadelphia Phillies’ radio team.

“Being able to learn from and work alongside Scott Franzke, Larry Anderson, Rob Brooks and everyone in Philadelphia the last four seasons has been a blessing, but I’m so excited to work with Bob Carpenter and bring games to the incredibly knowledgeable and passionate Nationals fan base,” he said. “I cannot wait to get started.”

Kevin Frandsen played nine seasons in MLB, including making 105 regular season appearances for the Nats in 2014. The team won the N.L. East that season.

The lockout in baseball continues, but spring training games for the Nationals are supposed to begin February 26. Their 2022 regular season is tentatively scheduled to begin March 31.

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Sports TV News

Charles Davis Off CBS Playoff Coverage Due To Covid

“Trent Green will take Davis’s place.”



Charles Davis will not be part of CBS’s coverage of the Cincinnati Bengals’ visit to Tennessee this weekend. According to Awful Announcing, a CBS press release says that he is being replaced “due to COVID protocols.”

His partner, Ian Eagle, will be in Nashville. Trent Green will take Davis’s place.

It is the second time in three weeks that CBS has lost a member of one of its top NFL broadcast teams. Jim Nantz was forced to miss a game between the Carolina Panthers and Tampa Bay Buccaneers due to COVID protocols in Week 18.

Broadcasters don’t want to miss any assignment for any reason, especially when we get to the playoffs in their given sport. You have to feel for Charles Davis. Last week he endured single digit deperatures with sub-zero wind chill in Buffalo, but won’t be able to make the trip to a considerably warmer location.

On the plus side, at least he won’t be used as bulletin board material for the Titans as he predicted earlier this week.

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