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Nick Wright to Launch SiriusXM Show on September 4

Brandon Contes

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Starting Tuesday September 4th, Fox Sports 1 First Things First co-host, Nick Wright will join SiriusXM and return to having a daily radio show.

The former radio host at 610 Sports in Kansas City and Sports Radio 610 in Houston, who left the radio platform in 2016 to join Fox Sports 1, will host a daily show from 6-8pm ET on Mad Dog Radio, called What’s Wright.  Earlier this summer Wright filled in for Chris Russo on Mad Dog radio.  Wright’s new radio show will be an extension of his brand as he has no plans to leave First Things First which broadcasts daily on FS1 from 6:30-9:30am ET.

“I couldn’t be more excited to be back hosting a daily radio show and look forward to talking all things sports with SiriusXM subscribers across the country,” said Wright. “Mad Dog Sports Radio is a widely recognized national radio brand and boasts an excellent lineup of hosts that I’m honored to join.”

Last May, when speaking with Wright, he expressed an interest in adding radio to his daily schedule while continuing to co-host the Fox Sports 1 morning show.  “Do I think one day I’ll do radio again? I think typically the most successful people without an athletic background usually have multiple jobs. At some point do I see a scenario where I’d host a television show from 6:30-9:30 and do a radio show from noon to 2:00? Sure, I would never close the door on that.”

Wright’s Twitter followers seem to be concerned about a lack of time for him to get sleep.  To which Wright told them, “Don’t be.  Cowherd, Rome, Stephen A, Mad Dog (and many others) have all pulled double duty throughout their careers.  Want to be the best, got to work like the best.”

SiriusXM SVP of Programming Steve Cohen said regarding the addition of Wright to SiriusXM, “We are excited to add Nick’s opinionated, passionate and analytical style to Mad Dog Sports Radio’s daily lineup and give SiriusXM listeners access to his thought-provoking commentary five days a week.”

According to All Access, Patrick Meagher’s The Rap will follow What’s Wright and broadcast from 8-11pm ET.

BSM has confirmed Left Coast Live with Ric Bucher and Nicole Zaloumis is no longer part of SiriusXM’s lineup. The company elected not to re-sign the talented duo.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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