Connect with us

Sports Radio News

Orange & Blue 760 Flipping To News Talk

“As of today, KDSP has changed its call letters to KDFD. The station is simulcasting on a translator at 93.7 FM and stunting with songs that contain the word freedom in the title.”

Published

on

A Denver radio station that promised all Broncos talk all the time is no more. iHeartMedia announced today that it was flipping formats on Orange and Blue 760.

KDSP-AM began carrying the sports format in December 2015 under the name Denver Sports 760. Any discussion of the areas other teams on the station’s airwaves ended in July 2017 when the station adopted the Orange and Blue name.

As of today, KDSP has changed its call letters to KDFD. The station is simulcasting on a translator at 93.7 FM and stunting with songs that contain the word freedom in the title. iHeart purchased the translator from Hunt Broadcasting, which had used it to carry a classic hits format. AllAccess reports that the KDFD simulcast is expected to carry a conservative talk format under the name Freedom 93.7.

Nikki Jhabvala of The Athletic reports that the new station will be headlined by Rush Limbaugh’s syndicated show, which comes over from sister station KOA.

Michael Roberts of Westword, an independent paper and digital news site based in Denver, has speculated that the Broncos’ lack of success over the last two seasons may have lead to the format flip. Whether or not that is true is hard to tell, but talking about a single team 24/7 can create a content challenge even when a team is winning. Certainly building a station around a losing team couldn’t have been easy.

Orange & Blue 760 morning man Benjamin Allbright hinted that the station’s story isn’t over yet in a post on Twitter earlier today and that he and his co-host Ryan Edwards are still employees of iHeart Denver.

https://twitter.com/AllbrightNFL/status/1148297071809703936

Edwards has verified that and says the duo will be on KOA tonight, as they usually are when the Rockies are off.

Orange & Blue 760’s old website now hosts a message thanking listeners and Broncos fans for their support and reminding them that sister station KOA still covers the team. The format flip leaves Denver with three local sports brands: Bonneville’s 104.3 the Fan, KSE Radio Ventures’ Altitude Sports Radio, and Nate Lundy’s Mile High Sports Radio. Altitude and The Fan also have AM frequencies which carry ESPN Radio’s and Fox Sports Radio’s national lineups respectively.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.