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Sports Radio 610 Leads Houston Ratings Again, But SportsTalk 790 Closing Gap

Brandon Contes

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Even though Houston’s sports radio listenership traditionally trails most Top-10 markets, with three stations competing for the same audience, the spring book remained pressure packed as live sports were paused. It should be noted, Houston’s three sports stations operate on different lineup schedules, making it difficult to break down the traditional Nielsen dayparts. 

After topping their format competition in the first quarter of 2020, Sports Radio 610 continued its overall lead during the spring book in the target demo of Men 25-54. In weekday prime (M-F 6a – 7p), 610 was tied for 18th with a 2.3 share while SportsTalk 790 closed the gap placing 23rd with a 1.5, up almost a full point from the winter book. ESPN Houston finished 25th earning below a 1 share. 

Without sports, 610’s morning show featuring Seth Payne and Sean Pendergast dropped half a point as compared to the winter book, finishing tied for 15th with a 2.6 share from 6a – 10a. SportsTalk 790 and ESPN Houston finished 24th and 25th respectively, both earning below a 1 share. ESPN Houston breaks up the 4-hour block by offering a combination of Golic & Wingo and The Bench with John Granato and Lance Zierlein, which begins at 7am. SportsTalk 790’s morning show with Sean Salisbury fills the full 6 – 10a window.

In middays between 10a – 2p, 610’s John Lopez and Landry Locker matched the station’s morning drive performance with a 15th place finish and a 2.6 rating. In the same window, ESPN Houston finished 25th, while offering the last hour of Granato and Zierlein, followed by The Press Box with Charlie Pallilo and Joel Blank with Nick Sharara from 11a – 2p. 

From 10a – 3p, SportsTalk 790 was 24th with a 1.5 share, a big increase from their winter book which saw them sit below a 1. During the five-hour midday block, 790 features a combination of In The Trenches with ND Kalu and The Matt Thomas Show.  

In afternoons, 610’s Clint Stoerner and Ron ‘Show’ Hughley finished 20th with a 1.9 share from 2 – 6p. Sports Talk 790 again made a big jump, surpassing 610 in afternoons with a 2 share during the 3p – 7p window, a more than full point increase from the station’s winter book. The afternoon schedule on 790 features The A-Team w/ Wexler and Clanton from 3 – 6p and The Nightcap in the six o’clock hour. From 3p – 7p, ESPN Houston was down half a point from the winter, finishing 25th with less than a 1 share. Since mid-May, the station has aired The Josh Innes Show from 2 – 4p, followed by The Blitz with Fred Faour and AJ Hoffman from 4 – 7p.

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Jermaine Wiggins: ‘Try Not to Plan Any Vacations’ During Spring Book

“Vacation – summer, winter or holiday book.”

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Jermaine Wiggins
Courtesy: Audacy

As the spring ratings period continues, The Greg Hill Show on WEEI is maintaining its tradition of live broadcasts on the road. At the end of this week, the program will broadcast its Friday edition live from the CCBA Witherell Recreation Center in Lebanon, N.H. starting at 6 a.m. EST, the third live show of the spring. On the night before, the show is holding a meet and greet event with its listeners featuring Greg Hill, Jermaine Wiggins and Courtney Cox. Following this week’s program, the show will broadcast from Flying Bridge Restaurant in Falmouth, Mass. for another live show on Thursday, May 23; however, there will be a wrinkle in that Cox will not be present.

Cox had been waiting to share the news with her co-hosts, and it was keeping her up at night since they had not yet discussed it. She will come to the meet and greet the night before before departing for vacation the next day. The news surprised Hill and Wiggins, which led to a discussion about Cox’s whereabouts and what the show would be like without her present. Hill in particular was not aware of this and articulated that he did not think anyone had “ever flexed a road show” in the past.

“I was given the dates, and that week was supposed to be off for road show,” Cox said. “I have something next week, and when it came out, I tried to get Ken [Laird] to finagle and move it earlier in the week and he couldn’t do it.”

Wiggins acknowledged that Cox trying to get WEEI to change the date of the live show was indicative of power, to which she replied that it was not the case since the effort was unsuccessful. Nonetheless, she is going to make the drive to Falmouth to be present at the meet and greet but wanted to get in front of the news.

“I am sorry,” Cox said. “When I tell you it’s like everyday when we talk about the road show, I’m hoping Greg brings it up and I can’t hold it in anymore because I don’t want [it] to be next week and people come to the road shows and I don’t want to disappoint anyone.”

Hill referred to Cox as the “road show queen” and remarked that she takes the on-site broadcasts very seriously. Wiggins then offered her advice about how to approach this time of year going forward to prevent this kind of a situation from occurring. While Hill conveyed that Wiggins was big on giving unsolicited advice, Cox was open to hearing the feedback.

“Spring book – road show time,” Wiggins said. “Try not to plan any vacations around that unless it’s like something you can’t control and you’ve got to miss. Vacation – summer, winter or holiday book. Fall and the spring, especially like May and June, because you know that’s the road show time.”

Cox read a comment from a listener who asserted that not having her at the road show would be a bonus, to which she replied, “You’re welcome.” Hill, Wiggins and Cox will be present at this Friday’s road show emanating from Lebanon, N.H., continuing the eight-show schedule that began a few weeks ago in Brattleboro, Vt. Hill and Cox hosted episodes of the show from Bermuda last week for The Greg Hill Classic, a golf tournament benefiting The Greg Hill Foundation, taking place from Tucker’s Point Golf Club. 

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Seth Payne: NFL London Game is ‘Opposite of a Prime Time Game’

“I like the idea of the London game. I don’t like it in terms of, for one, it’s not a prime time game.”

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Seth Payne
Courtesy: PaperCity Magazine

The NFL will release its 2024 regular season schedule on Wednesday at 8 p.m. EST, officially revealing the 272-game slate spanning 18 weeks to determine seeding in the playoffs. Aside from a variety of prime-time matchups in the United States, the league will once again present five international games – three in London, England; one in São Paulo, Brazil and one in Munich, Germany. At the moment, the only complete matchup that has been revealed is for the Week 1 game in Brazil, which will be an NFC showdown between the Green Bay Packers and Philadelphia Eagles. Sean Pendergast and Seth Payne reacted in real time to the announcement that the Baltimore Ravens would open the NFL season against the Kansas City Chiefs on Thursday, Sept. 5, a game that some people speculated would include the Houston Texans.

There is excitement surrounding the schedule release each year, underscored by a 2023 regular season campaign in which games averaged 17.9 million viewers, a 7% year-over-year increase and the best figure since 2015. Tradition grants the defending Super Bowl champions the Thursday night opening matchup that generally includes recognizing the preceding triumph as the team looks to remain at the top of the NFL world. Pendergast described the Ravens being subjected to watching the Chiefs raise a banner, especially when they were defeated in the AFC Championship Game, represents a form of punishment.

“There’s a Wild Card element to the first game of the season too, with all due respect to Andy Reid,” Payne said on Monday’s edition of Payne & Pendergast on SportsRadio 610. “Sometimes there’s wrinkles and there’s things that can happen, especially when you’re the Texans and you haven’t had this three wide receiver formidability that you can unleash some stuff that teams aren’t ready for. I wouldn’t have been scared of it.”

Pendergast acknowledged that Texans fans have had to wait until the night of the schedule release to discover the team’s array of games. The team is expected to contend for a playoff spot this year with quarterback and reigning NFL offensive rookie of the year C.J. Stroud, along with new offensive players in Stefon Diggs and Joe Mixon. Pendergast conjectures that the team will either be granted a Thanksgiving Day matchup against the Dallas Cowboys or one of the international games in London.

“I like the idea of the London game,” Payne said later in the show. “I don’t like it in terms of, for one, it’s not a prime time game. It’s the opposite of a prime time game; they play at like 5 a.m. local. I’m exaggerating there obviously, but it is. It’s a prelude to the rest of the NFL action for the day, so that part’s kind of fun and cool, but it’s not like the schedule makers look at it and think, ‘Ooh, here’s a chance to get C.J. Stroud in front of more eyeballs on national television.’”

NFL Network televised four of the five international games last year and accumulated an average of 5.8 million viewers. The league-owned television entity is currently distributed to approximately 50 million homes. Part of the rationale behind Pendergast’s projection is that the team has road games against the Jacksonville Jaguars and Minnesota Vikings, both of which have been revealed to be home teams for two of the three games taking place in London. The Jaguars also played in London last year during which ESPN+ and Disney+ presented the Toy Story Funday Football broadcast. This alternate presentation featuring real-time animation and commentary accounted for the most-viewed event in ESPN+ history, along with the biggest live event to date on Disney+.

“You’re right,” Pendergast said, concurring with Payne. “For TV, it’s not a marquee TV event. I would say they haven’t even gone out of their way to make sure that they’re sending over the best teams just so there’s more appeal to the live audience in those. Those live audiences don’t care; they’re just, ‘It’s American football. Let’s go!’”

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Rob Parker Announces New Launch Date for ‘Sports Rap Radio’ in Detroit

“Technical issues got us. Sports Rap Radio IS coming. Be patient.”

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Rob Parker and the Sports Rap Radio logo

‘Sports Rap Radio’ in Detroit is still on its way, just a few weeks after it was initially scheduled to launch. The station, which will feature a lineup of all-Black hosts, was initially set to launch on May 16, however, it has now been pushed back to begin on Monday June 3.

Fox Sports Radio host Rob Parker and a group, which includes former NBA player BJ Armstrong, will air the programming on WXYT 1270 AM through an LMA with Audacy who owns the signal. Parker posted on his X account, “Technical issues got us. Sports Rap Radio IS coming. Be patient. We want to start out of the gate right.”

The lineup for the station was announced on April 30 and will feature Armstrong hosting solo from 10 a.m. to noon, followed by midday show The Bad Boys with Martin Weiss and JR Gamble. Lindsey Hunter, a retired Pistons guard and member of the 2004 NBA championship team, will team up with Detroit native Montezz Allen to co-host “The Pitbulls” afternoon drive show from 3-7 p.m. That will lead into Parker’s national show, The Odd Couple, with Chris Broussard until 10 p.m.

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