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Clay Travis Shares Details Of Outkick/FOX Deal With Dave Portnoy

“He and Portnoy agreed that gambling companies are likely overvalued right now and this is the time any content creator can make the most money from them.”

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Two of the internet’s greatest provocateurs got together for a podcast this week. Clay Travis was a guest on Barstool’s The Dave Portnoy Show with Eddie & Company. Despite the fact that they approach entertainment in the same way, it has been a while since Travis and Portnoy have spoken due to a disagreement and some professional rivalry between them.

“This, I guess, is the end of the Cold War,” Portnoy said when he brought Clay onto the show. Portnoy’s first question was whether or not Travis expected to be walking into an ambush.

“I did,” Travis answered honestly.

The interview was actually the exact opposite of an ambush. It began with Portnoy praising Travis for the deal he made to sell Outkick to FOX. While Travis said the sale price had not yet been made public and wouldn’t go into details, he did say he was “super happy” with the sales price and that he would be “a hundred million dollar plus guy,” taxes not withstanding. Clay stated that Outkick didn’t set out to sell the company, but as groups began to seek them out and express interest, it just made sense to pursue the opportunity.

Clay said he was motivated to sell due to the heat in the gambling industry right now. Barstool was one of the companies who discussed the possibility of acquiring Outkick. DraftKings did so as well. Clay projects that in the future, online sportsbooks will be run by “the four or five guys positioned to be standing in a big way.” He added that if he were leading a sports betting company today he’d make an aggressive run at Adam Schefter, Adrian Wojnarowski and other high profile newsbreakers. Portnoy and Travis agreed that gambling companies are likely overvalued right now and this is the time any content creator can make the most money from them.

“We probably played a fairly significant role in that,” Portnoy said, referencing the 2020 sale of Barstool Sports to Penn National.

One subject Portnoy was particularly interested in was exclusivity. He was surprised to learn that Outkick will not be forced to exclusively play and promote the FOX Bet app.

“We are still in charge of negotiating what partnerships we are going to have,” Travis said. “We are not exclusive to FOX Bet. At Outkick, we’re talking to everybody right now.” That apparently includes FanDuel, who Travis says Outkick is in negotiations with on an extension of the online gambling giant’s sponsorship.

FOX reportedly didn’t just want the Outkick name. They specifically wanted Travis and his brand’s sports betting influence. Clay told Portnoy that Outkick is either #1 or near the top among affiliate sites in delivering signups for FanDuel. He revealed that similar to the conditions Penn National put on Barstool in order for that sale to close, FOX locked Travis into a five year deal to continue creating content for the site.

According to Travis, Outkick was on track to generate a 10 million profit in 2021. That left him questioning whether it was smart to sell in the 2nd inning rather than the 5th. But once FOX emerged as a suitor, he felt good about the fit. The combination of the company’s reach in sports and news, its position in the sports betting space, his eight years of working with them, and their willingness to stand behind talent when they step into a fire made them the right business partner for Outkick.

Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

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Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

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Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

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Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

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Pat McAfee Teases Major New Partnership

“We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing.”

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Up to something season has returned for Pat McAfee.

McAfee has routinely used that phrasing to tease viewers and listeners about major dealings in the works, and on Wednesday he said something big is coming down the pike.

“We’re up to something,” McAfee said. “We got a big partnership coming up. It’s big. We haven’t even chatted about this at all. That’s how much we’ve evolved.”

Pat continued about how the show has matured, saying he was proud they waited until this late in the game to even bring up the fact they’ve got a new deal to announce.

“If this conversation had taken place three years ago, the announcement we’re about to make, it would’ve been two weeks worth of the show,” he said. “Every single segment would’ve been brought back to oh something’s coming, something’s coming, something’s coming.”

“That is changing quickly in a big way,” he added.

McAfee noted that being on the road in Los Angeles for the college football national championship has made the reaction to the new partnership somewhat subdued.

“I should be more excited,” he said. “We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing. We’ve been working on this for a couple years now. Good for us, dude.”

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