As the NBA continues its slate of playoff games to determine the next NBA Champion, the league has yet to announce who will be carrying national television games after next year. The Walt Disney Company (ESPN/ABC) and Amazon Prime Video reportedly have frameworks for deals that would be for the league’s “A” and “C” packages, respectively. The widespread belief is that the league has created one more media rights package that is currently being pursued by the incumbent Warner Bros. Discovery and Comcast’s NBCUniversal. On the latest edition of his eponymous show, The Bill Simmons Podcast, host Bill Simmons informed listeners that he believes the new television deal is complete.

“One of the funniest things ever is that we are all pretending that the TV deal wasn’t done like a week and a half ago,” Simmons said. “….I think it’s done. I think Warner already lost it, and I don’t know why we’re waiting until after the playoffs. Maybe that’s how they have to do it, but it’s a wrap. NBC’s getting it. I’m just telling you.”

Both NBCUniversal and Warner Bros. Discovery are holding Upfront events this week in New York City with no public resolution currently announced. NBCUniversal did not address NBA rights at the event, but NBC Sports president Rick Cordella previously told Barrett Sports Media that the company would look at the league but that it would have to make sense and that it would be “disciplined” when approaching it.

NBCUniversal announced on Monday that it added an NFL regular season game to its slate, along with the Kickoff matchup between the defending Super Bowl champion Kansas City Chiefs and Baltimore Ravens. The company will also broadcast the Olympic Games Paris 2024 on linear television, through Peacock, its streaming platform and disseminate content through a variety of additional avenues.

According to John Ourand of Puck News, Disney will continue carrying the NBA Finals and one conference final series every year should the new NBA media rights deal come to fruition, reportedly worth approximately $2.6 billion annually over 11 years. Additionally, Amazon would carry weekly regular season games and is reportedly looking to have a Saturday night window as part of its package as well. The company would have the rights to the NBA In-Season Tournament and play-in games for the playoffs, along with some first and second round playoff games.

Amazon would also reportedly have the conference finals every other year, completing a package that would reportedly be worth $1.8 billion per year. NBCUniversal has reportedly bid $2.5 billion a year for rights to the NBA, which would complete a two-and-a-half times increase in the average value of national television media rights should all deals close at the reported figures.

Throughout the NBA Playoffs, ESPN play-by-play announcer Mike Breen has been behind the microphone for several signature moments as teams square off in a quest to hoist the Larry O’Brien Trophy. Breen, who is part of the lead announcing team for the NBA on ESPN, works alongside analysts Doris Burke and JJ Redick and sideline reporter Lisa Salters for a majority of the contests. The team was recently on the call for the New York Knicks’ Game 3 matchup against the Indiana Pacers on Friday night and documented a clutch three-point shot from Andrew Nembhard that turned out to be a game-winning basket.

Breen called the sequence with a sense of excitement and anticipation in his voice, trying to be objective despite also serving as the Knicks television play-by-play announcer during the regular season on MSG Networks. Dan Le Batard referred to Breen as a “pillar of professionalism,” but asserted that there was some legitimate disappointment as he narrated the moment that sealed the game for the Pacers.

“I believe his heart was totally broken in that spot and he was trying to conceal it,” Le Batard said. “Because this is a lovable Knicks team and how can he not be emotional, but he tries not to be biased; he tries to be objective and it’s a human illusion.”

Indiana continued its momentum during Game 4 on Sunday to even the series at two games a side heading back to Madison Square Garden on Tuesday night. Breen discussed the series within his appearance on Monday’s edition of The Dan Le Batard Show with Stugotz, but he also met with an accusation from Le Batard about being biased and corrupt. Breen was incredulous as to why Le Batard would do such a thing so early in the morning, explaining that he turned on the Zoom call and immediately heard the phrase “guttural bang” from Le Batard. The show then replayed the call, leading Breen to cover his ears.

“Why are you covering your ears?,” Le Batard asked. “Are you like Gene Hackman? [He] couldn’t watch himself act. He wouldn’t watch his own movies. You can’t listen to yourself call a game?”

“No, you get sick of hearing the screaming fool,” Breen replied. “I’ve heard it already.”

Le Batard asked Breen to rank where the call of Nembhard’s game-deciding three-point basket would rank in being able to conjure the setting and magnitude of the moment. Breen outlined that he does not rank his calls but evinces that if one makes such a difference in a playoff game, it is likely high on the list.

“You know at the end of a great playoff game, the last two minutes [is] one of the most magical things in sports – a close playoff game in the last two minutes,” Breen said. “That game felt like the entire second half was played under those circumstances, so for then [Jalen] Brunson to go hit that big shot in a game that he had struggled, and then for Nembhard to come down and the most unlikeliest guy in a possession that was about to fall apart, it’s the surprise of the moment.”

Breen has a genuine adoration for the game of basketball and attributed his excitement to being a fan of the sport. Le Batard conveyed that it is clear Breen enjoys the games, but the fact that he roots for the Knicks is also palpable. Nonetheless, he has rarely been criticized in the national broadcasting space for being biased, prompting Le Batard to ask how he keeps a sense of objectivity.

“I try my very best when I put the headset on – and there’s so many things that are going on – that you have to do your job not just for you, but for your partners; for everybody in the truck to do a professional job,” Breen said. “So you just have to, and I’ve done it over the years. I haven’t done it a lot in recent years because the Knicks haven’t been in these kind of big playoff positions in recent years, but it’s a matter of concentration, making sure that you give that particular play the proper call that it deserves.”

Reflecting back on the play-by-play call, Breen is cognizant of the fact that some Knicks fans may not be content with him pertaining to the situation. He hopes that they are able to understand that he is just trying to do his job and effectuate a stellar national presentation. Nonetheless, it is something that announcers who broadcast both at the regional and national levels have had to face over the years.

“Every announcer goes through this, especially in the postseason when fans’ emotions are high, and they should be high and they should be fired up for their team that they always think that you’re rooting for the other team,” Breen said. “It happens every single postseason. This one is just a little different because I’m the regular-season announcer for the Knicks.”

Over his time at ESPN, Mike Greenberg has hosted a variety of different programming and read different advertisements and sponsorships. Whether it be Get Up on television in the morning or #Greeny thereafter on ESPN Radio, segments usually implement some kind of sponsored element part of the overall business proposition in sports media. Greenberg recently hosted ESPN’s coverage of the 2024 NFL Draft for the fourth consecutive year, which was presented by EGO, an outdoor power tools company owned by Chevron.

Throughout the broadcast, Greenberg reiterated the presenting sponsor for the broadcast and executed his responsibilities. EGO, however, happens to be a homonym and can, at times, have a negative connotation when referring to an individual. During a recent appearance on The Ryen Russillo Podcast, Greenberg was asked how he felt comfortable enough to continue saying that coverage was presented by EGO.

“Listen, I’ve been telling the world that I’m presented by something for a very long time,” Greenberg said. “I actually said this to somebody – everybody has their own claim to fame. I think it’s possible that I have read more sponsorships than any other person in the United States in the last 25 years. I think that’s a real possibility – four hours a day on Mike & Mike – now four hours a day when you combine the TV and the radio.”

Russillo concurred with this point, affirming that it likely was not close in that Greenberg has this distinction. From there, he recalled a story about filling in on Mike & Mike and being handed a stack of papers that the producers of the show referred to as the rundown. When Russillo discovered that all of the documents contained advertising reads, he was somewhat incredulous that it was considered to be the rundown for the show.

The producers explained that it was what Mike Greenberg and Mike Golic did during the show and would figure out the segments. Russillo remembers messing up an advertising read for 5-hour Energy by reading the phrase “No guardrails” that was listed on the paper. The program listened to the clip back several times off the air and laughed over the years as well; however, Russillo was coerced to apologize for it on the air.

“Whenever anyone would do the show when I wasn’t there, the running joke was always, ‘How was the other person?,’ [and it was], ‘He did the reads,’” Greenberg said. “If you did the reads, then nothing that terrible happened. At the end of the day, did someone say Progressive? Did we say it? Did we say it six times? If so, then yeah, sure, but did we talk about basketball? I don’t know, but we definitely got the reads in and that’s, at the end of the day, that’s the most important part of the job.”

With Greenberg’s years of hosting experience and aptitude in the space, Russillo was impressed with how he handled his job during the ESPN coverage of the NFL Draft. In fact, he made an observation while watching on television that he communicated to Greenberg before moving the conversation to the New York Knicks and the team’s run in the NBA Playoffs.

“I watched it and you brought everybody in,” Russillo said, “and I could just sense, I think in the way only people that are on the air can sense, you were like, ‘This is absurd that I’m saying I’m presented or we are presented by EGO,’ so you left a little pause in there for the companies, which I thought was brilliant because of how long you’ve been doing this.”