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Rob Stone: Big Noon Kickoff ‘A Toddler But Not in Our Crib Anymore’

The college football pregame show is about to finish its 5th season competing with ESPN’s College GameDay.

Jordan Bondurant

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A photo of the Big Noon Kickoff crew
(Photo: FOX Sports)

FOX is about to put a bow on its fifth season of Big Noon Kickoff, and even though ESPN’s College GameDay continues to lead in viewership, FOX isn’t taking its foot off the pedal.

Big Noon Kickoff averaged 1.02 million viewers through the first 10 weeks of the 2023 season according to reporting from Sports Business Journal. That figure was up from the 997,000 viewer average last year, the first year FOX sent its college football pregame show on the road for the entire regular season.

The show has seen its biggest growth in the final hour leading into FOX’s Big Noon Saturday game of the week broadcast. The 11 a.m. hour is averaging over 1.4 million viewers during that window through nine weeks.

FOX has seemed to master creating its own party atmosphere for the on-campus, on-location live show hosted by Rob Stone. Brady Quinn, Matt Leinart, Mark Ingram, and Urban Meyer fill out the desk, with Bruce Feldman and Chris “The Bear” Fallica contributing throughout the course of the morning.

Stone said the show continues to improve and gain momentum. It’s clear the program is on an upward trajectory.

“We’re a toddler, but we’re not in our crib anymore,” Stone said. “We’re demanding a king-sized bed.”

“It’s just a testament to everyone at Fox believing in what we can make this,” Leinart added. “And then also the guys up here and everybody part of this crew — in front of the camera and behind the camera — everybody makes the show go.”

The show obviously wants to eventually overtake GameDay as the most popular college football pregame show in the country, but many elements pull from the formula ESPN has used to make GameDay what it is. Imitation is the most honest form of flattery in Quinn’s eyes, who said that the big difference between what viewers get on FOX is the focus funneling into the noon game of the week.

“Obviously, if you’re gonna start out with the idea to do a college football pregame show, you take a lot of things [GameDay has] done because they’ve been successful,” Quinn said. “What we’re trying to do is taking the tailgate — that party and that atmosphere inside the stadium right before the game — right to kick.”

“The vast majority of our games are that,” the Big Noon Kickoff host added. “So hopefully when you’re watching you get more of the intensity wrapping up to like, here it is, here are the two teams. Boom. Gus and Joel, take it away.”

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Sports Media Reacts to Charles Barkley Retirement Announcement

“We’re looking forward to another fantastic NBA on TNT season and further discussion of our future plans with him.”

Barrett Sports Media

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Screengrab from Charles Barkley on Club Shay Shay
Screengrab: Club Shay Shay on YouTube

Charles Barkley said on NBA TV after Game 4 of the NBA Finals that he will retire from television after next season, no matter what happens with TNT and the league. Near the conclusion of the NBA TV postgame show, Barkley said:

“There’s been a lot of noise the last few months and I just want to say, I’ve talked to all of the other networks, but I ain’t going nowhere other than TNT, but I have made the decision myself, no matter what happens, next year is going to be my last year on television. And I just want to say thank you to my NBA family, you guys have been great to me, my heart is full with joy and gratitude.”

Barkley went on to say that he wants to turn the baton over to someone like Jamal Crawford or Vince Carter should Inside the NBA continue with Ernie Johnson, Kenny Smith and Shaquille O’Neal.

TNT put out a statement that said, “Charles is a Hall of Famer and broadcasting icon who is and will always be a beloved member of the TNT Sports family. We’re looking forward to another fantastic NBA on TNT season and further discussion of our future plans with him.”

Several in sports media took to social media to post about their thoughts on Barkley’s career with TNT or wondering if Barkley’s ‘retirement’ is real:

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Charles Barkley Announces He Will Retire From TV After Next Season

“Next year, I am just going to retire after 25 years, and I just wanted to say thank you and I wanted y’all to hear it from me first.”

Barrett Sports Media

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Screenbrad from NBA TV with Charles Barkley
Screengrab: NBA TV

Charles Barkley is not waiting. After voicing his frustration several times with the way the media rights negotiations have been handled by his current employer, Warner Bros. Discovery/TNT, Barkley is no longer waiting for them to make a decision, he has announced his own decision.

After Game 4 of the NBA Finals concluded between the Dallas Mavericks and the Boston Celtics, Barkley took time on the postgame show on NBA TV to announce no matter what happens, he will retire as an NBA commentator after next season, which will be his 25th with TNT.

“I’ve been thinking guys,” Barkley said “I want to say this, because you guys are my family. I really love TNT, all the people who work here, NBA Television. You guys have been great to me for 24 years and I just want to say thank you to my entire NBA family. I love you guys.

“There’s been a lot of noise the last few months and I just want to say, I’ve talked to all of the other networks, but I ain’t going nowhere other than TNT, but I have made the decision myself, no matter what happens, next year is going to be my last year on television. And I just want to say thank you to my NBA family, you guys have been great to me, my heart is full with joy and gratitude.

“But I am going to pass the baton at the end of next year. I hope the NBA stays with TNT, but for me personally, I wanted you guys to hear it from me, because I am not doing any more interviews, don’t y’all be calling me, nobody calling me, I am not talking about this again. But I wanted to tell my NBA TV and TNT family that I am not going to another network, but I am going to pass the baton to either Jamal Crawford, Vince Carter or you Steve [Smith]. Next year, I am just going to retire after 25 years, and I just wanted to say thank you and I wanted y’all to hear it from me first.”

The NBA’s current media rights agreements with Disney/ESPN and WBD/TNT expire after next season. Many reports have said the NBA will soon sign agreements with Disney, NBCUniversal and Amazon to be the league’s new broadcasting partners beginning with the 2025-26 season. The Wall Street Journal has reported the total value of the new media rights packages is expected to be $76 billion over 11 years.

Rumors of a possible fourth media package being made in order for the NBA to keep its 40-year relationship with Turner Sports going have surfaced, but it looks like either way there will be changes coming to Inside the NBA, the award-winning show Barkley is a part of along with Ernie Johnson, Kenny Smith and Shaquille O’Neal.

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FOX Sports Moving UFL Games to Friday Nights in 2025

“The regular season average television audience of 816,000 was more than 30% higher than the pace from the previous year.”

Barrett Sports Media

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The United Football League logo

FOX Sports CEO Eric Shanks recently confirmed a report from Deadline last month that said United Football League games would move to Friday nights in 2025. The Deadline report had said FOX planned to replace WWE Smackdown with sports coverage from college football and basketball as well as games from the UFL.

Shanks’ comments were made during a Zoom with reporters about the news of their new agreement with the NTT IndyCar Series. SI’s Mike Mitchell reported that the UFL worked with FOX to move the games so they could complete their auto racing deal.

Shanks said many of FOX’s UFL games would be moved to Friday night when asked about the change but did not provide more detail.

The UFL was split between FOX and ABC/ESPN this season. The regular season average television audience of 816,000 was more than 30% higher than the pace from the previous year and the recent conference championship games were up 57% over the averages from the USFL and XFL last season. According to Mitchell, the league saw a large increase in the 18-49 demographic on FOX compared to USFL programming in 2023.

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