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Peacock NFL Playoff Game Sets New U.S. Streaming Record

The contest averaged 23.0 million viewers on Peacock, local NBC affiliates and NFL+, according to data from Nielsen Media Research.

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(Illustration) | Peacock Logo - Courtesy: Comcast Corporation

On Saturday night, NBCUniversal and the NFL executed a reported $110 million deal by streaming a playoff game on Peacock. The prime-time AFC Wild Card round matchup between the Miami Dolphins and Kansas City Chiefs made sports media history, garnering an average minute audience (AMA) of 23.0 million viewers on the streaming service, NFL+ and local NBC affiliates in the home marketplaces of the two teams.

The metrics, according to Nielsen Media Research fast-national data, rendered the contest the most-streamed live event in the history of the United States. NBC Sports announced these numbers during halftime of its Sunday Night Football game.

The company also revealed that the contest reached 27.6 million total viewers and peaked at an average of 24.6 million viewers during the second quarter from 9:15 to 9:30 p.m. EST. Data from Nielsen Media Research includes out-of-home viewership, which was integrated into the national TV currency measurements in September 2020. Engagement with the playoff game accounted for the largest internet event in history, according to this data, with 30% of internet traffic prioritizing the game at this time.

A combination of multiplatform preliminary first party and Nielsen data demonstrates that the contest averaged 26.3 million viewers across Peacock, NFL+ and local NBC affiliates in Miami and Kansas City. WTVJ in Miami presented the game and attained a 14.5 rating and 41 share. KSHB in Kansas City collected a 45.1 rating and 74 share of the signature matchup.

These figures add to what was already a record-setting regular season for Sunday Night Football, on pace to finish as prime time television’s No. 1 program in all key metrics for a 13th consecutive year. The property possessed a total audience delivery (TAD) of 21.4 million viewers on the year, accounting for its best viewership since 2015. Data for the property was compiled equipping official national and same-day numbers by Nielsen Media Research, along with digital figures from Adobe Analytics.

For Peacock itself – which recently surpassed 30 million total subscribers – Saturday marked the largest single day of engagement for the streaming service across several key metrics. In the categories of audience usage, engagement and time spent, the platform attained new highs and also had 16.3 million concurrent devices utilizing the service simultaneously. Earlier in the year, Peacock presented its first exclusive NFL regular-season game, averaging 7.33 million viewers according to Sports Media Watch. Moreover, the streaming service realized an average minute audience (AMA) of more than 1.5 million viewers on the season for the first time.

“From NBC Sports and Peacock to the Comcast team, our entire company worked seamlessly to plan for this game and executed flawlessly to deliver a streaming experience with the NFL on a scale that’s never been done before,” Brian Roberts, chairman and chief executive officer of Comcast Corporation, said in a statement. “It’s a very proud moment.”

The NFL has been exploring its capabilities to present live game broadcasts on digital media platforms, evidenced by the experimentations with Peacock. Furthermore, the league entered into an 11-year agreement with Amazon to have Prime Video serve as the exclusive home of Thursday Night Football and launched NFL+, its own proprietary streaming service. NBC Sports President Rick Cordella conveyed that the platform is part of “everything we do” in a recent interview with Barrett Sports Media.

The Peacock exclusive NFL Wild Card game was broadcast by play-by-play announcer Mike Tirico, color commentator Jason Garrett and sideline reporter Kaylee Hartung, all of whom have also appeared on linear-based platforms throughout their careers. Additionally, the game had a lead-in of a linear matchup featuring the Cleveland Browns and Houston Texans that averaged 29.0 million viewers on NBC, Peacock, NBC Sports Digital, NFL Digital and Telemundo.

The statistic renders this as the most-watched Saturday NFL Wild Card game on NBC since 2014. With an average minute audience (AMA) of 3.1 million viewers, the contest was also the largest streaming simulcast of an NFL game for NBC Sports, excluding the broadcast of Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams.

NFL live game broadcasts accounted for 93 of the top-100 most-watched linear television programs throughout the previous calendar year, setting a new record in this category. The league could look to expand its presence in digital media as more consumers probe streaming services, many of which have additional programming in other genres, such as entertainment, drama and comedy.

“We couldn’t be prouder of our partnership with Peacock and are thrilled with the results of the first-ever exclusively live streamed NFL playoff game,” Roger Goodell, commissioner of the National Football League, said in a statement. “To best serve our fans, we need to ensure games are available to them as their viewing habits change and this includes digital distribution as we continue to help shape the future of the sports and entertainment industry.”

Viewership figures reported by NBCUniversal are based on the custom-fast national live and same day data from Nielsen Media Research. Official data surrounding viewership of the Peacock exclusive broadcast of the AFC Wild Card round game will be available this Friday.

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Chris Fowler and Kirk Herbstreit Featured As Commentary Team for ‘NCAA Football 25’

“I’m so excited to FINALLY announce that I’m part of @EASPORTSCollege
. I’m proud to be a partner and one of the voices of the game once again.”

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Courtesy: Sports Illustrated

NCAA Football fans rejoice — NCAA Football 25 will feature ESPN’s Chris Fowler and Kirk Herbstreit. Fowler will be making his first appearance in the game while Herbstreit will be doing it for the 14th time. The pair confirmed the news today via their X accounts:

The pair were finally able to reveal their involvement as more news came out about the game starting today. Multiple news items about the game were reported, including the participation of all 134 Division I football programs, and that college football players could opt into the game for NIL purposes. According to The Athletic’s Chris Vannini, players will receive $600 and a free copy of the game for opting in. Those who fail to opt in will be replaced by a generic avatar.

Following the initial news, Front Office Sports revealed more names attached to NCAA Football 25 — Rece Davis, Jesse Palmer, Kevin Connors, and David Pollack. All but Pollack, who was laid off from the company in June, are ESPN employees.

The last NCAA Football game was released in 2013 and started the conversation of whether players should be paid for their participation. EA Sports then stopped putting out versions of the game, despite critical and commercial success. Fan projects like College Football Revamped strived to bring the game into modern times — but now it’s no longer needed. College Football 25 will be revealed in earnest this May, with a release date slated for the summer.

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Joy Taylor and Taylor Rooks to Launch New Podcast

“This show is a space for us to be honest about our experiences, our emotions, and the way we view the world.”

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Courtesy: Two Personal Podcast

Fox Sports 1’s Joy Taylor and Thursday Night Football’s Taylor Rooks are teaming up for a new podcast, Two Personal, which will debut on March 6. The description of the new content says it will take on subjects beyond the world of sports such as mental health, discrmination and other social issues. The two friends plan to share things they would normally talk about only in private.

“Joy [Taylor] and I have navigated our careers together as sisters in sport, but Two Personal allows us to expand and share our private thoughts and conversations with our listeners,” said Rooks. “This show is a space for us to be honest about our experiences, our emotions, and the way we view the world. There is infinitely more to us than what we have allowed the public to see, and I’m thrilled to be in a place where I feel ready to bare my full self and give an honest look into who I am completely.”

“I am so excited to launch Two Personal with Taylor [Rooks]” Joy Taylor said. “We have spent our careers in sports and now have created an opportunity to show a different side of ourselves. The authentic, raw and exposing side of our experiences and personalities outside of sports. We can’t wait to bring our girl talk to the world!”

The podcast is scheduled to drop a new episode each Wednesday on YouTube and wherever you listen to podcasts.

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Report: Amazon Prime Video Paying $120M to Stream NFL Playoff Game

NBCU wanted to keep the game, however, the report says Amazon has a clause in its agreement for ‘Thursday Night Football’ which allows it to have first choice.

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The Wall Street Journal is reporting Amazon and the NFL have reached agreement on a $120 million deal for Prime Video to have exclusive rights to stream an NFL playoff game at the end of the 2024 season.

Amazon had passed on the opportunity to air the game this past season. It subsequently aired on Peacock in a deal which was valued at $110 million. The AFC Wild Card round matchup between the Miami Dolphins and Kansas City Chiefs made sports media history, garnering an average minute audience (AMA) of 23.0 million viewers, making the contest the most-streamed live event in the history of the United States.

NBCUniversal also revealed that the contest reached 27.6 million total viewers and peaked at an average of 24.6 million viewers during the second quarter. Engagement with the playoff game accounted for the largest internet event in history with 30% of internet traffic prioritizing the game at this time.

NBCU wanted to keep the game, however, the report says Amazon has a clause in its agreement for ‘Thursday Night Football’ which allows it to have first choice.

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