"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee...
"Hire someone who knows where the money is, not the promotions or supplies closet."
"Netflix saw a wave and realized that it was time to surf. You have to do the same!"
"Business is so predominantly the business of America these days that sometimes we need to be told to knock it off."
"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow your opportunity...
I used to love baseball. I played in high school. I never missed a Yankees/Red Sox matchup. I drowned myself in news about the hot stove...
I love this time of year. Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on advertising! I...
There’s an old saying when it comes to marketing a sports radio station “fish where the fish are“. For sports stations there’s a distinct advantage compared...