"Distance, like absence, can make the heart grow fonder."
"Creating exclusivity increases every spot and live read's value and sends the message that the advertising partners and their success matters to your station."
Live endorsements are the gold standard of talk radio—a one-on-one personal endorsement from the credible host to the listener. So why do we continue to abuse...
"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."