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Jeff Thurn is Growing With Sioux Falls

Tyler McComas

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One simple question is almost always guaranteed to be asked to anyone that walks into a radio station looking for a part-time job. “Do you have any experience?” Whether it’s in the sports radio field, or any other line of work, just about everyone reading this has been asked that at some point or another. Jeff Thurn was no different, as he walked across the street from a Nashville restaurant to WNSR, a local sports radio station in town.

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Curiosity had gotten the better of him, as he stared at the station from his seat inside the restaurant, wondering if this was a venture he would enjoy. Never afraid to talk to a stranger, Thurn walked across the street and inside the station to find any opening available. Shortly after arriving, he was asked the same entry-level question that can sometimes decide if a person is either hired or quickly shown the door.

“Oh yeah, tons!” That’s how Thurn answered when asked if he had any experience in radio. In reality, he had never walked into a studio, uttered a word on the air, or even touched any equipment that related to the job. Sure, he had a lot of experience in sports and knew what he was talking about, but he was starting from the bottom in terms of his knowledge of a functioning radio show. Regardless, WNSR needed a producer for their coverage of Tennessee Titans training camp and a face stood before them that was willing to be a part of it. It’s entirely possible the station could have believed Thurn’s claim to experience in the business, because a week later, he was offered the position. 

Thurn and his wife were looking to move out of Minnesota. She had aspirations of grad school and he had one year of undergrad remaining. What they were sure of, is that they wanted to be somewhere together that offered a warmer climate. Meeting each other a couple of years earlier at the University of Minnesota, they narrowed down their possible destinations to Orlando, Atlanta and Nashville. As fate would have it, their trip to tour Nashville as their next home came with a job offer for Thurn. 

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Shortly after, in late July 2009, Thurn was at WNSR working his first sports radio job. After receiving a one-hour tutorial on how to operate the equipment he had never laid his hands on, Thurn was thrust into the middle of all action at the Tennessee Titans training camp. Players he had watched on television were walking by and interacting with him, all because it was part of the job.

Who cares if the limited role only paid slightly above minimum wage? He was in heaven. This was the coolest thing Thurn had ever done. 

Some hosts have to wait years for their first big break to happen. For Thurn, it may have only taken two weeks. After one of the hosts of the training camp show fell ill, Thurn grabbed a headset and put himself on the show. Working with Bill King and Joe Biddle at the time, Thurn impressed enough for WNSR to approach him about doing a weekend show. He was offered the opportunity to sell his own advertising for the time slot and make himself profitable to the station. 

For the next year, Thurn did his weekend show and flashed potential as an on-air host. After building up a decent clientele, he was bringing in enough money to the station for them to give him a show on weeknights.  

Once again, fate was on the side of Thurn and his new show, as Tennessee head coach Lane Kiffin resigned from his job and left for USC on the inaugural night of the show. The only evening sports radio show in Nashville, news cameras quickly swarmed to the studio to highlight what a couple of local hosts and callers were saying about the bombshell news. From there, the popularity of the show grew exponentially. People were now aware the show existed, just by the coverage they provided on one of the biggest Tennessee football stories in years. Sometimes, you catch a break. So far, Thurn had already caught a couple. 

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The night show continued to grow in popularity. So much, that it was voted the best sports radio show in Nashville against competitors in all other time slots. Truly, an impressive and rare feat for a show in the evening hours. Along with the show, Thurn’s popularity began to grow, as well. Bill King, a local radio icon in Nashville took note of this and offered Thurn a job as his producer from Sirius XM. The job offer was a no-brainer, as Thurn quickly accepted, but he also still wanted to do his evening show that had done so well in its time slot. The only issue, was that his show ended at 9:00 p.m. and was required to show up for King’s show at 4:00 a.m. Unless Thurn wanted to live like a zombie, he had to make a choice on which one to give up. 

Eventually, the opportunity to be with King and Sirius XM was too great to pass up. He resigned from his evening show at WNSR and pressed on as a full-time producer. During his two years with King, he discovered a love for college football that hasn’t went away since. Though the gig was fun and rewarding, Thurn couldn’t shake the feeling that he wanted to chase the dream of doing his own show again. He soon realized it was the next step he needed to take in his career. After reaching out to several contacts across the country, he was offered a job in Sioux Falls, SD at the ESPN affiliate in town. Oddly enough, that’s where Thurn grew up and went to high school. After going from Minneapolis to Nashville, he now had the opportunity to go back home. 

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It took a leap of faith to do it, but Thurn arrived at ESPN 99.1 in Sioux Falls in the year 2012, where he’s still at today. Since then, he’s never regretted the move for a second. Though a small market, he’s had the opportunity to cover events such as the Super Bowl, MLB All-Star Game and many other prime time events across the country. Thurn also has the ability to use his own original ideas on the show, a privilege some hosts would be jealous of. 

Thurn’s story is one that happiness in this business doesn’t have to come from just fame and a huge paycheck. Sure, we should all strive to be better and improve, but sometimes, the situation we’re in is one we take for granted. Jobs in bigger markets for less pay have often come available for Thurn, but he’s happy and his family his happy in a growing market. In his eyes, he’s totally content. 

Chasing after big aspirations isn’t a bad thing, but neither is choosing to be happy, either. 

You can hear Thurn every weekday on ESPN 99.1 from 3-6 CST. 

TM: Whether it’s a certain team or sport, is there one single topic that’s most relevant in Sioux Falls? 

JT: I would say that it’s two-fold. When it comes to college football, I would say Nebraska football leads the conversation. We’re actually the Huskers affiliate in the area. So, that’s a big one.

As far as the NFL is concerned, it’s the Vikings and Packers. We’re the Packer affiliate, but I’d probably say there’s more Vikings fans in the area. To have, what some people consider the greatest rivalry in the NFL, is great because you have a true split and get to hear from both sides. If the Vikings are terrible, you hear from more Packers fans and vice versa.

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At the end of the day, football drives the bus, I don’t care what part of the country you are. In the middle of the summer, we’re talking football, gearing up for the draft, we’re doing all those kinds of things. We do have a lot of Twins and Timberwolves fans, and we’ll go through those cycles, but football in this market, still drives the needle. 

TM: How critical is it to be involved in the community when doing radio in a market like Sioux Falls? 

JT: I think it’s huge, the thing about Sioux Falls, it’s crazy, because I grew up and went to high school here, but there was probably around 90,000 people. Now, in the metro area, there’s over 220,000 people. The two health entities, Sanford Health and Avera Health, are in an arms race to have the best sports performance things you can have.

There’s the Sanford Pentagon in town, which sits about 3,200 people. It’s housed college basketball games that have involved Oklahoma State, Iowa State, Colorado, this year it’s Oklahoma State and Nebraska that are playing here. It’s also held preseason games and Division 2 National Championships. At the event center, which seats 12,000 people and was built at the same time as the Pentagon, we’ve hosted Women’s Sweet 16, Regionals for college hockey, big time rodeos, the summer league tournament that draws the most women’s basketball fans for any weekend in the country and other great events. Growing up here, I would have never thought these things would exist around here like a G League team, which allows us to see a number of NBA guys come through here.

It’s crazy to see all the people that come through here, like Kirk Hinrich, Adam Thielen and Bob Knight, who have all recently been through. We’re involved in all of it, which makes it awesome. I host a lot of events for them. Sports Talk in Sioux Falls has really been taken up, not just because of us, but because of the growing community, because people have moved from all over.

Back in the day, you would have a sports talk host in town that would just report what’s going on locally. Now, people can actually voice their opinions about the NFL and everything else. Just in general, the media has grown, the sports community has grown and it’s so unique that we don’t have a team here. It’s totally different than a lot of other markets. 

TM: I think it’s awesome you get to travel to as much cool stuff as you do. But about that, where has your station benefitted from branching out from local stories, to sending you to cover the Super Bowl, MLB All-Star Game and other big events?

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JT: We still stay true to the local stuff, including a big emphasis on live broadcasts for teams in the area and the regional teams that people care about, the Huskers, Packers, Vikings and Twins. But I’ve noticed, for example, if we post an article on a regional story or national story that involves the NFL, our page clicks will be way more than if we post something on Augustana University, which is a D2 school. That’s just something we’ve noticed, over the years, in terms of interest on the digital side.

On the air, we still have the local coaches on the show every week, it just doesn’t bring up the same sort of conversations, because those schools aren’t Ohio State that have 100,000 people on Saturday that are showing up. Augustana may only have 3,000 people show up to their games, so if you think about that from the perspective of how many people are listening to your show, knowing you’re only getting a percentage of that number, versus all the people that are NFL and MLB fans, I just think for our market it makes more sense to go more towards what people really care about.

One response we get a lot from listeners is that they’re really impressed with the guests we get on our show. They tune in because we hone in questions to national guests that are centered on the regional teams in the area. They get to hear the voices and faces they see on national television talk about their favorite teams. I just think we have a really good mix of national and local content. 

TM: What makes your market so unique and special? 

JT: First off, I think it’s the melting pot aspect, where we don’t have strong ties to a local team, so, as a radio host, you don’t have to be super biased to the team, because the team might get mad at something you say. In five years, I’ve talked bad about the Packers and Vikings when they’re playing bad and never had anyone call up to say I can’t do the coaches show that week because I said something bad.

I think that happens in a lot of places. You got to be choosy with your words. In general, I think Sioux Falls really is encouraged about its growth. People are all-in with continuing that and it’s just a wonderful community. There’s not that much crime, people love living here, so you’re getting people from all over. People just love to come here and we’re really getting a ton of sports fans from all over. It’s awesome. 

BSM Writers

Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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BSM Writers

Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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BSM Writers

What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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