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FS1 PBC Fight Night Hits Ratings High

“Between FS1, FS1 Deportes and FOX’s streaming services, the fight averaged 432K viewers through the evening.”

Jack Ferris

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According to a press release from FOX this week, Saturday’s FS1 PBC FIGHT NIGHT was averaging 345K viewers- the program’s best numbers since January.

FS1 peaked at 421K viewers just after midnight ET, and FS1 Deportes added another 85,000 consumers. Between FS1, FS1 Deportes and FOX’s streaming services, the fight averaged 432K viewers through the evening.

All of the data was attributed to Neilsen.

Sports TV News

Disney CEO Bob Chapek: ESPN Viewers Under 30 ‘Absolutely Require’ Betting Content

“Our sports fans that are under 30 absolutely require this type of (sports betting) utility,” Chapek said. 

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Disney CEO Bob Chapek alluded to an upcoming partnership with a sportsbook during a second-quarter earnings call.

“Our sports fans that are under 30 absolutely require this type of (sports betting) utility,” Chapek said. 

Disney reported a revenue increase of 26% year-over-year, bringing in $21.5 billion in the quarter. ESPN+ now features 22.8 million subscribers, while Disney+ is at 152.1 million. Hulu, which Disney owns 67% of, now has 46.2 million subscribers.

Also during the call, Chapek discussed what a direct-to-consumer future looks like for ESPN, saying “we’ve negotiated flexibility into our new rights agreements”.

ESPN has continued to invest in the sports betting space, offering shows like Daily Wager, while also announcing the addition of sports betting expert Liz Loza earlier this week.

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Sports TV News

FOX Planning ‘Record Pricing’ for Super Bowl LVII Ads

“It’s obviously such a huge year for us,” Murdoch added later. “We’re looking forward to getting record pricing for the Super Bowl.”

Jordan Bondurant

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Super Bowl 57

FOX shared some lucrative news with investors on its quarterly earnings call on Wednesday. The network said sales for the NFL season are in a very short word: up.

FOX CEO Lachlan Murdoch said “We sold more NFL Sunday advertising in the current upfront market than we did across Sunday and Thursday combined in the prior year’s market.”

He also went on to note that didn’t include commitments made for the network’s presentation of Super Bowl 57 in February.

“This excludes advertising commitments for the upcoming Super Bowl, where we are pacing well ahead of schedule and seeing very robust demand and record pricing levels.”

FOX began selling Super Bowl 57 ads last summer.

Murdoch didn’t share specific numbers regarding Super Bowl sales but in comparison, NBCUniversal sold 3-second spots for upwards of $7 million this last February.

“It’s obviously such a huge year for us,” Murdoch added later. “We’re looking forward to getting record pricing for the Super Bowl, and we’re well ahead of plan in terms of selling our Super Bowl positions.”

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Sports TV News

Potential Big Ten/ESPN Deal Did Not Include ESPN Plus Option

“I’ve been told ESPN’s deal did not include direct-to-consumer on ESPN+, it was a strict linear television deal.”

Jordan Bondurant

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ESPN, BIG TEN

A shockwave went thru the sports media landscape on Tuesday when reports surfaced that the Big Ten would not be awarding a media rights deal with longtime partner ESPN. Since then, more details have come out about why the two might not be in business together after this season.

On The Marchand and Ourand Sports Media Podcast, John Ourand added another piece of the puzzle that could offer some illumination. According to his reporting and sources, ESPN wanted to be able to offer Big Ten games on their direct-to-consumer streaming option, ESPN+ and the Big Ten didn’t receive that well.

“I’ve been told ESPN’s deal did not include direct-to-consumer on ESPN+, it was a strict linear television deal.”

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