Ethan Skolnick knows what the Miami sports fan wants. Even better, he knows the most effective way to get it to them. To have that strong of a belief, takes a whole lot of experience and a vision that nobody else has. Luckily, he has both.
To truly understand why Skolnick feels so strongly about what the Miami sports fan wants, you have to know about both his present and his past.
For 20 years, Skolnick was one of the best sports media talents in South Florida. Whether it was stops at the Miami Herald, Palm Beach Post, Sun Sentinel or even 790 The Ticket where he replaced Dan Le Batard, he’s always seemed to have a direct pulse on what content the sports fans in the city want to consume. Along with that experience, plus the tireless work of many others, Skolnick is brining Miami sports on demand in the form of podcasts, videos, news stories, etc. to the city like it’s never seen before.
The Five Reasons Sports Network has taken Miami by storm.
In 2018, Skolnick was out of sports media. After a successful career that saw him have, at one time, the highest rated radio show in South Florida behind Dan Le Batard, he was looking for his next venture. Then, Chris Wittyngham, a former host with Skolnick at 790 The Ticket, came with the idea to start a podcast. The duo started with one to try and get into the swing of things. It was a success. Soon enough, people were all over the idea of hearing the two back together talking sports. Then, things started to expand more once Skolnick took his new product to Twitter.
“I had built up over 75,000 followers at one point,” said Skolnick. “I’m at like 72,000 now, but I always engaged with people, because I thought it was a big part of my job. Basically I just started using my Twitter account again, created a Five Reasons Sports account, then retweeted a bunch of stuff on that page from my personal account to accelerate the growth and build a following.”
It worked. Shortly after, people who had built a social media following with the Dolphins and Heat started to reach out. But out of everyone that reached out, there was one in particular that stood out.
“Alfredo Arteaga, “said Skolnick. “He basically said that he and his two buddies, one of them living in England and one of them living in Tampa Bay, they had all this info about the Dolphins, it was incredible, but Alfredo came to me and said he and his two friends were thinking of starting a podcast and asked how I did it. I said I had a better idea, why don’t we work together?”
With that conversation, Three Yards per Carry was born. It took off instantly. Today, it’s one of the most successful podcasts in the Five Reasons Sports Network and considered as the possibly the best podcast when it comes to the Miami Dolphins.
“Those guys nailed 5 of the 7 draft picks a year ago,” Skolnick said “They’re just on top of everything and I don’t touch them. They have this chemistry that’s totally organic. It just works.”
Soon after, others in the social media space reached out to get a better understanding how Skolnick and his new team were creating an in-demand product. The people asking, quickly became a part of the Five Reasons Sports Network. The growth was happening.
Skolnick isn’t shy about his vision of winning Miami in the next two years. That’s not winning in just the podcast space, that’s winning over every single newspaper and sports radio station in the city. He wants to be the destination for every sports fan in Miami. But what’s his plan to get there?
Social media is a massive component with Five Reasons Sports Network. It’s probably even fair to say it’s the livelihood of the brand with how much emphasis is put on it.
“We generate anywhere between 5-10 million impressions a month off our Twitter account,” Skolnick said. “Basically by posting polls throughout the day, retweeting everybody’s episodes and posting other content.”
The Five Reasons Sports Network Twitter account has a little over 12,000 followers. With that page, as well as the other podcaster’s pages, Skolnick feels he’s captured every South Florida sports fan who’s on Twitter. The goal isn’t just to bombard the internet with local sports content, it’s to capture the audience in a way the other outlets in the city are failing to reach. That’s by owning Twitter, Instagram, Facebook and every other social media platform that’s out there.
“We want South Florida content that’s quick-hitting and draws people in,” said Skolnick. “That’s what I want and I also think that’s what people want these days. I know who we’re competing with, because I worked at all of them and they haven’t taken us seriously yet. We completely out-work them on Twitter and they don’t engage, just post.
“I’m a little stunned they’ve watched us do this, because everyone knows about us here now. We’re credentialed with all the teams. The arrogance of traditional media, which has always been the case, has been really good for us. We’re just building, building, building, and eventually as they regress the advertising money will start to come to us. That’s when things start to really happen.”
12 total podcasts can be found on the Five Reasons Sports Network. From covering the Heat with the Five on the Floor podcast to A Canes Thing that covers the Miami Hurricanes to even a few podcasts that focus more on culture, South Florida coverage is locked up with multiple podcasts. With Skolnick and other hosts having big connections in the sports world, you’ll often hear riveting content as well as big name guests that both play and cover a respective sport.
Five Reasons will put its ability to pump podcasts on social media against anyone. But, more importantly, it will put its content against anyone else, too.
“The consumers want content on demand,” said Skolnick. “They want content that’s tailored to them, on their schedule and they want to be able to stop it and go back to it later. The biggest thing I always tell people about podcasting, literally, if you’re in the car and you have your GPS on, the podcast will stop for you until the GPS is done talking. The radio doesn’t do that.
“Honestly there’s no reason to listen to radio over podcast anymore. I don’t listen to radio anymore and most people who have switched over to us don’t listen to radio anymore either. We studied the numbers on this. 40% of people leave when you go to a seven minute break. I won’t have a break that’s more than one minute on our podcast.”
More than Just Podcasts
Videos, quick-hitting local stories, there’s a lot you’ll find outside of the 12 podcasts featured on Five Reasons Sports Network. For instance, during halftime of last Saturday’s Miami vs. Florida game, two staff members posted a quick video on Twitter with instant thoughts of the first 30 minutes of action. That was met with 10,000 views and 50 retweets. All from a simple video that featured the quick, halftime thoughts of two fans.
Skolnick even brought in writers that have no podcast duties to write stories on the front page of the website that pertain to local teams. On the front page of fivereasonssports.com you’ll see several local stories with headlines that pop and catch the reader. This isn’t just about audio, the goal is to be the ultimate destination for south Florida sports fans.
“I brought in all these people and I’m not even paying them a salary,” Skolnick said. “It’s just people who want a platform. Now, I have more than 70 contributors total if you include the website folks. I’m not paying salary to anybody, it’s all self-generated and it’s all people believing in it. The people we have here are incredible.”
Last night on Twitter, a video was put up on the company’s official page that creatively highlighted the brand, along with all the podcasts the network has to offer. From the music, to the highlights, it truly had a professional look and feel to it. Most of the time, there’s money and resources that go into making a video like that but Skolnick revealed it was made by a newly hired intern who did it for free. Though it’s just one video, it’s the tireless work of free help that’s put the network in the situation it’s in.
Though the goal is to win Miami, that doesn’t mean the dream stops there. In fact, the end goal might be to win all of Florida. Initially, Skolnick wanted to be in Tampa Bay, Orlando, Tallahassee, Gainesville and Jacksonville by the fall. However, time ran out with so many things happening across the network.
That desire only grew deeper after Skolnick was recently approached by a member of the PR staff of the Atlanta Hawks. While he was inside the Hawks’ locker room, the PR man came up to Skolnick and asked when Five Reasons was coming to Atlanta. The thought behind the question, is that the team could use more coverage and the ever-growing network based in south Florida might be just the thing to help.
But whereas several other podcasts networks have chosen to go national with several different podcasts in several different markets, Five Reasons believes in a localized product.
“I think we’re the only localized podcast network in the country,” said Skolnick. “There’s a lot of national ones, but what I found with those, is that, and this is no disrespect to any of them, I’m friends with a lot of people who run them, but it’s very difficult to understand what the local podcast needs.”
Though expansion is in the cards for Five Reasons, don’t expect a move to a market considerably bigger than Miami. Why? Skolnick is adamant about not going to Boston, Chicago, New York, Philadelphia or Los Angeles because it’s too competitive and the other media outlets in those cities are still relatively healthy.
“To me, this only works from the ground up in places like South Florida, north central Florida or Atlanta,” said Skolnick. “Places that don’t have the healthiest or most competitive media operations.”
If you’re able to sell merchandise in the sports media world, it’s a sure sign you have a pretty healthy audience. Almost always a profitable venture, Five Reasons Sports Network has ventured into selling merchandise such as shirts, hats, jackets and even socks on its website.
“It’s really done well and that’s an easy play for us,” said Skolnick. “I’m very lucky, because a lot of the guys we have are really talented in doing other things. One of the producers of our podcasts, happens to be an extraordinarily good designer that works really fast. When something happens in sports or Miami sports, he literally sends me a T-shirt in the next hour.”
Talk about a potential money making venture. With the cheap cost of making a T-shirt combined with a designer that’s already on staff and puts out creations at a given notice, Five Reasons has found a source of revenue that most in its spot strive for.
“Some of the stuff we do is for giveaways at watch parties to help with our name building,” Skolnick said. “But when we have a player who’s hot like Preston Williams for the Dolphins, who has taken off as an undrafted free agent, my guy will just send me a design in an hour and we get it up. We just react to trends. Some people may regret buying a shirt if he doesn’t make the team but we’re just trying to have fun with it and be current.”
Ahh, the real question, right?
Everything might sound good up to this point, but how do you make money with it. Well, for starters, Five Reasons Sports Network is already off to a great start with the merchandise sales it has. No, that probably can’t fund the entire network’s ambitious plans, but it’s a steady stream of revenue that can be used. But as for finding money for podcasts, there’s many out there wondering how they can be profitable, even if the download rates are high.
“Well, this has been the hardest part right?” said Skolnick. “It always is, the monetizing. We’ve kind of gone about it a couple of different ways. I had an ad firm and it didn’t really work out, they just weren’t in position to sell us properly. We didn’t have the numbers at that point to really make it worth their while and drop their other business.
But what I did, was I went to Twitter and found people with sales experience who are already engaging with us and I’ve been giving them commission to sell us, so they reach out to the companies for me.”
Five Reasons’ plan to sell has landed with good reception. Bigger companies such as AutoNation and BetDSI have signed on, as well as local car dealerships and several south Florida restaurants. Combine that with ads soon coming on the website and the network just might have a solid path to carving out a nice pay day.
“Are we where we need to be, no, but that is the big push,” Skolnick said. “But my point is that we’re not just selling podcasts, we’re selling content. That means video, tweets, podcasts, it means several things. There’s a lot of different ways you can make money off this.”
Final Word from Skolnick
Though Skolnick might be the face of the company, he strives to make it very clear it’s not just about him. In fact, he says it’s very little about him.
“There are so many people who are devoting a lot of their time, a lot of it for free, this is about having really talented contributors that should have been snapped up by other outlets. And we’re so fortunate to have them. It amazes me the work they put in.”
The journey is just beginning and nowhere near being completed, but thanks are still in order to the people who helped get the company off the ground.
“Chris Wittyngham is no longer with us,” Skolnick said. “He was my original partner and he did incredible work to get us started he just decided to pursue soccer play-by-play full-time, which he’s really good at. He’s a really talented person. His role was really major.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
In Defense Of Colin Cowherd
“How did we get to this place where there are sites and Twitter accounts going through The Herd with a fine-toothed comb to create content out of ‘oh my god, look at this!’?”
I don’t understand what it is about Colin Cowherd that gets under some people’s skin to the point that they feel everything the guy says is worth being mocked. I don’t always agree with a lot of his opinions myself, but rarely do I hear one of his takes and think I need to build content around how stupid the guy is.
Cowherd has certainly had his share of misses. There were some highlights to his constant harping on Baker Mayfield but personally, I thought the bit got boring quickly and that the host was only shooting about 25% on those segments.
Cowherd has said some objectionable things. I thought Danny O’Neil was dead on in pointing out that the FOX Sports Radio host sounded like LIV Golf’s PR department last month. It doesn’t matter if he claims he used the wrong words or if his language was clunky, he deserved all of the criticism he got in 2015 when he said that baseball couldn’t be that hard of a sport to understand because a third of the league is from the Dominican Republic.
Those missteps and eyebrow-raising moments have never been the majority of his content though. How did we get to this place where there are sites and Twitter accounts going through The Herd with a fine-toothed comb to create content out of “oh my god, look at this!”?
A few years ago, Dan Le Batard said something to the effect of the best thing he can say about Colin Cowherd is that he is never boring and if you are not in this business, you do not get what a compliment that is.
That’s the truth, man. It is so hard to talk into the ether for three hours and keep people engaged, but Cowherd finds a way to do it with consistency.
The creativity that requires is what has created a really strange environment where you have sites trying to pass off pointing and laughing at Cowherd as content. This jumped out to me with a piece that Awful Announcing published on Thursday about Cowherd’s take that Aaron Rodgers needs a wife.
Look, I don’t think every single one of Cowherd’s analogies or societal observations is dead on, but to point this one out as absurd is, frankly, absurd!
This isn’t Cowherd saying that John Wall coming out and doing the Dougie is proof that he is a loser. This isn’t him saying that adults in backward hats look like doofuses (although, to be fair to Colin, where is the lie in that one?).
“Behind every successful man is a strong woman” is a take as old as success itself. It may not be a particularly original observation, but it hardly deserves the scrutiny of a 450-word think piece.
On top of that, he is right about Aaron Rodgers. The guy has zero personality and is merely trying on quirks to hold our attention. Saying that the league MVP would benefit from someone in his life holding a mirror up to him and pointing that out is hardly controversial.
Colin Cowherd is brash. He has strong opinions. He will acknowledge when there is a scoreboard or a record to show that he got a game or record pick wrong, but he will rarely say his opinion about a person or situation is wrong. That can piss people off. I get it.
You know that Twitter account Funhouse? The handle is @BackAftaThis?
It was created to spotlight the truly insane moments Mike Francesa delivered on air. There was a time when the standard was ‘The Sports Pop’e giving the proverbial finger to a recently deceased Stan Lee, falling asleep on air, or vehemently denying that a microphone captured his fart.
Now the feed is turning to “Hey Colin Cowherd doesn’t take phone calls!”. Whatever the motivation is for turning on Cowherd like that, it really shows a dip in the ability to entertain. How is it even content to point out that Colin Cowherd doesn’t indulge in the single most boring part of sports radio?
I will be the first to admit that I am not the world’s biggest fan of The Herd. Solo hosts will almost never be my thing. No matter their energy level, a single person talking for a 10-12 minute stretch feels more like a lecture than entertainment to me. I got scolded enough as a kid by parents and teachers.
School is a good analogy here because that is sort of what this feels like. The self-appointed cool kids identified their target long ago and are going to mock him for anything he does. It doesn’t matter if they carry lunch boxes too, Colin looks like a baby because he has a lunch box.
Colin Cowherd doesn’t need me to defend him. He can point to his FOX paycheck, his followers, or the backing for The Volume as evidence that he is doing something right. I am merely doing what these sites think they are doing when Colin is in their crosshairs – pointing out a lame excuse for content that has no real value.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Even After Radio Hall of Fame Honor, Suzyn Waldman Looks Forward
WFAN recently celebrated its 35th anniversary, but that’s not something that Waldman spends too much time reflecting on.
Yankees radio broadcaster Suzyn Waldman was at Citi Field on July 26th getting ready to broadcast a Subway Series game between the Yankees and Mets. A day earlier, Waldman was elected to the Radio Hall of Fame and sometimes that type of attention can, admittedly, make her feel a bit uncomfortable.
“At first, I was really embarrassed because I’m not good at this,” said Waldman. “I don’t take compliments well and I don’t take awards well. I just don’t. The first time it got to me…that I actually thought it was pretty cool, there were two little boys at Citi Field…
Those two little boys, with photos of Waldman in hand, saw her on the field and asked her a question.
“They asked me to sign “Suzyn Waldman Radio Hall of Fame 2022” and I did,” said Waldman. “I just smiled and then more little boys asked me to do that.”
Waldman, along with “Broadway” Bill Lee, Carol Miller, Chris “Mad Dog” Russo, Ellen K, Jeff Smulyan, Lon Helton, Marv Dyson, and Walt “Baby” Love, make up the Class of 2022 for the Radio Hall of Fame and will be inducted at a ceremony on November 1st at the Radisson Blu Aqua Hotel in Chicago.
Waldman, born in the Boston suburb of Newton, Massachusetts, was the first voice heard on WFAN in New York when the station launched on July 1st, 1987. She started as an update anchor before becoming a beat reporter for the Yankees and Knicks and the co-host of WFAN’s
mid-day talk show. In the mid 1990s, Waldman did some television play-by-play for Yankees games on WPIX and in 2002 she became the clubhouse reporter for Yankees telecasts when the YES Network launched.
This is Waldman’s 36th season covering the Yankees and her 18th in the radio booth, a run that started in 2005 when she became the first female full-time Major League Baseball broadcaster.
She decided to take a look at the names that are currently in the Hall of Fame, specifically individuals that she will forever be listed next to.
“Some of the W’s are Orson Wells and Walter Winchell…people that changed the industry,” said Waldman. “I get a little embarrassed…I’m not good at this but I’m really happy.”
Waldman has also changed the industry.
She may have smiled when those two little boys asked her to sign those photos, but Waldman can also take a lot of pride in the fact that she has been a trailblazer in the broadcasting business and an inspiration to a lot of young girls who aspire, not only to be sportscasters but those who want to have a career in broadcasting.
Like the young woman who just started working at a New York television station who approached Waldman at the Subway Series and just wanted to meet her.
“She stopped me and was shaking,” said Waldman. “The greatest thing is that all of these young women that are out there.”
Waldman pointed out that there are seven women that she can think of off the top of her head that are currently doing minor league baseball play-by-play and that there have been young female sports writers that have come up to her to share their stories about how she inspired them.
For many years, young boys were inspired to be sportscasters by watching and listening to the likes of Marv Albert, Al Michaels, Vin Scully, Bob Costas, and Joe Buck but now there are female sportscasters, like Waldman, who have broken down barriers and are giving young girls a good reason to follow their dreams.
“When I’ve met them, they’ve said to me I was in my car with my Mom and Dad when I was a very little girl and they were listening to Yankee games and there you were,” said Waldman. “These young women never knew this was something that they couldn’t do because I was there and we’re in the third generation of that now. It’s taken longer than I thought.”
There have certainly been some challenges along the way in terms of women getting opportunities in sports broadcasting.
Waldman thinks back to 1994 when she became the first woman to do a national television baseball broadcast when she did a game for The Baseball Network. With that milestone came a ton of interviews that she had to do with media outlets around the country including Philadelphia.
It was during an interview with a former Philadelphia Eagle on a radio talk show when Waldman received a unique backhanded compliment that she will always remember.
“I’ve listened to you a lot and I don’t like you,” Waldman recalls the former Eagle said. “I don’t like women in sports…I don’t like to listen to you but I was watching the game with my 8-year-old daughter and she was watching and I looked at her and thought this is something she’s never going to know that she cannot do because there you are.”
Throughout her career, Waldman has experienced the highest of highs in broadcasting but has also been on the receiving end of insults and cruel intentions from people who then tend to have a short memory.
And many of these people were co-workers.
“First people laugh at you, then they make your life miserable and then they go ‘oh yeah that’s the way it is’ like it’s always been like that but it’s not always been like this,” said Waldman.
It hasn’t always been easy for women in broadcasting and as Waldman — along with many others — can attest to nothing is perfect today. But it’s mind-boggling to think about what Waldman had to endure when WFAN went on the air in 1987.
She remembers how badly she was treated by some of her colleagues.
“I think about those first terrible days at ‘FAN,” said Waldman. “I had been in theatre all my life and it was either you get the part or you don’t. They either like you or they don’t. You don’t have people at your own station backstabbing you and people at your own station changing your tapes to make you look like an idiot.”
There was also this feeling that some players were not all that comfortable with Waldman being in the clubhouse and locker room. That was nothing compared to some of the other nonsense that Waldman had to endure.
“The stuff with players is very overblown,” said Waldman. “It’s much worse when you know that somebody out there is trying to kill you because you have a Boston accent and you’re trying to talk about the New York Yankees. That’s worse and it’s also worse when the people
that you work with don’t talk to you and think that you’re a joke and the people at your own station put you down for years and years and years.”
While all of this was happening, Waldman had one very important person in her corner: Yankees owner George Steinbrenner, who passed away in 2010.
The two had a special relationship and he certainly would have relished the moment when Suzyn was elected to the Hall of Fame.
“I think about George Steinbrenner a lot,” said Waldman. “This is something that when I heard that…I remember thinking George would be so proud because he wanted this since ’88. I just wish he were here.”
Waldman certainly endeared herself to “The Boss” with her reporting but she also was the driving force behind the reconciliation of Steinbrenner and Yankees Hall of Fame catcher Yogi Berra. George had fired Yogi as Yankees manager 16 games into the 1985 season and the news was delivered to Berra, not by George, but by Steinbrenner advisor Clyde King.
Yogi vowed never to step foot into Yankee Stadium again, but a grudge that lasted almost 14 years ended in 1999 when Waldman facilitated a reunion between the two at the Yogi Berra Museum in New Jersey.
“I’m hoping that my thank you to him was the George and Yogi thing because I know he wanted that very badly,” said Waldman.
“Whatever I did to prove to him that I was serious about this…this is in ’87 and ’88…In 1988, I remember him saying to me ‘Waldman, one of these days I’m going to make a statement about women in sports. You’re it and I hope you can take it’ (the criticism). He knew what was coming. I didn’t know. But there was always George who said ‘if you can take it, you’re going to make it’.”
And made it she did.
And she has outlasted every single person on the original WFAN roster.
“I’m keenly aware that I was the first person they tried to fire and I’m the only one left which I think is hysterical actually that I outlived everybody,” said Waldman.
WFAN recently celebrated its 35th anniversary, but that’s not something that Waldman spends too much time reflecting on.
“I don’t think about it at all because once you start looking back, you’re not going forward,” said Waldman.
Waldman does think about covering the 1989 World Series between the A’s and Giants and her reporting on the earthquake that was a defining moment in her career. She has always been a great reporter and a storyteller, but that’s not how her WFAN career began. She started as an update anchor and she knew that if she was going to have an impact on how WFAN was going to evolve, it was not going to be reading the news…it was going to be going out in the field and reporting the news.
“I was doing updates which I despised and wasn’t very good at,” said Waldman.
She went to the program director at the time and talked about how WFAN had newspaper writers covering the local teams for the station and that it would be a better idea for her to go out and cover games and press conferences.
“Give me a tape recorder and let me go,” is what Waldman told the program director. “I was the first electronic beat writer. That’s how that started and they said ‘oh, this works’. The writers knew all of a sudden ‘uh oh she can put something on the air at 2 o’clock in the morning and I can’t’.”
And the rest is history. Radio Hall of Fame history.
But along the way, there was never that moment where she felt that everything was going to be okay.
Because it can all disappear in a New York minute.
“I’ve never had that moment,” said Waldman. “I see things going backward in a lot of ways for women. I’m very driven and I’m very aware that it can all be taken away in two seconds if some guy says that’s enough.”
During her storied career, Waldman has covered five Yankees World Series championships and there’s certainly the hope that they can contend for another title this year. She loves her job and the impact that she continues to make on young girls who now have that dream to be the next Suzyn Waldman.
But, is there something in the business that she still hopes to accomplish?
“This is a big world,” said Waldman. “There’s always something to do. Right now I like this a lot and there’s still more to do. There are more little girls…somewhere there’s a little girl out there who is talking into a tape recorder or whatever they use now and her father is telling her or someone is telling her you can’t do that you’re a little girl. That hasn’t stopped. Somewhere out there there’s somebody that needs to hear a female voice on Yankees radio.”
To steal the spirit of a line from Yankees play-by-play voice John Sterling, Suzyn Waldman’s longtime friend, and broadcast partner…“that’s a Radio Hall of Fame career, Suzyn!”
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at DragonsRadio@aol.com.
No Winners in Pittsburgh vs Cleveland Radio War of Words
“As talk radio hosts, we often try to hold the moral high ground and if you’re going to hold that position, I can’t help but feel integrity has to outweigh popularity. “
For nearly 18 months, we’ve known the NFL would eventually have to confront the Deshaun Watson saga in an on-the-field manner, and that day came Monday. After his March trade to the Browns, we also could more than likely deduce another item: Cleveland radio hosts would feel one way, and Pittsburgh hosts would feel another.
If you’re not in tune to the “rivalry” between the two cities, that’s understandable. Both are former industrial cities looking for an identity in a post-industrial Midwest. Each thinks the other is a horrible place to live, with no real reasoning other than “at least we’re not them”. Of course, the folks in Pittsburgh point to six Super Bowl victories as reason for superiority.
I wasn’t entirely sure what to expect when news started to leak that a Watson decision would come down Monday. I was sure, however, that anyone who decided to focus on what the NFL’s decision would mean for Watson and the Browns on the field was in a no-win situation. As a former host on a Cleveland Browns radio affiliate, I always found the situation difficult to talk about. Balancing the very serious allegations with what it means for Watson, the Browns, and the NFL always felt like a tight-rope walk destined for failure.
So I felt for 92.3 The Fan’s Ken Carman and Anthony Lima Monday morning, knowing they were in a delicate spot. They seemed to allude to similar feelings. “You’re putting me in an awkward situation here,” Carman told a caller after that caller chanted “Super Bowl! Super Browns!” moments after the suspension length was announced.
Naturally, 93.7 The Fan’s Andrew Fillipponi happened to turn on the radio just as that call happened. A nearly week-long war of words ensued between the two Audacy-owned stations.
Fillipponi used the opportunity to slam Cleveland callers and used it as justification to say the NFL was clearly in the wrong. Carman and Lima pointed out Fillipponi had tweeted three days earlier about how much love the city of Pittsburgh had for Ben Roethlisberger, a player with past sexual assault allegations in his own right.
Later in the week, the Cleveland duo defended fans from criticism they viewed as unfair from the national media. In response, Dorin Dickerson and Adam Crowley of the Pittsburgh morning show criticized Carman and Lima for taking that stance.
As an impartial observer, there’s one main takeaway I couldn’t shake. Both sides are wrong. Both sides are right. No one left the week looking good.
Let’s pretend the Pittsburgh Steelers had traded for Deshaun Watson on March 19th, and not the Browns. Can you envision a scenario where Cleveland radio hosts would defend the NFL for the “fairness” of the investigation and disciplinary process if he was only suspended for six games? Of course, you can’t, because that would be preposterous. At the same time, would Fillipponi, Dickerson, and other Pittsburgh hosts be criticizing their fans for wanting Watson’s autograph? Of course, you can’t, because that would be preposterous.
When you’re discussing “my team versus your team” or “my coach versus your coach” etc…, it’s ok to throw ration and logic to the side for the sake of entertaining radio. But when you’re dealing with an incredibly serious matter, in this case, an investigation into whether an NFL quarterback is a serial sexual predator, I don’t believe there’s room to throw ration and logic to the wind. The criticism of Carman and Lima from the Pittsburgh station is fair and frankly warranted. They tried their best, in my opinion, to be sensitive to a topic that warranted it, but fell short.
On the flip side, Carman and Lima are correct. Ben Roethlisberger was credibly accused of sexual assault. Twice. And their criticism of Fillipponi and Steelers fans is valid and frankly warranted.
You will often hear me say “it can be both” because so often today people try to make every situation black and white. In reality, there’s an awful lot of gray in our world. But, in this case, it can’t be both. It can’t be Deshaun Watson, and Browns fans by proxy, are horrible, awful, no good, downright rotten people, and Ben Roethlisberger is a beloved figure.
Pot, meet kettle.
I don’t know what Andrew Fillipponi said about Ben Roethlisberger’s sexual assault allegations in 2010. And if I’m wrong, I’ll be the first to admit it, but I’m guessing he sounded much more like Carman and Lima did this week, rather than the person criticizing hosts in another market for their lack of moral fiber. Judging by the tweet Carman and Lima used to point out Fillipponi’s hypocrisy, I have a hard time believing the Pittsburgh host had strong outrage about the Steelers bringing back the franchise QB.
Real courage comes from saying things your listeners might find unpopular. It’s also where real connections with your listeners are built. At the current time in our hyper-polarized climate, having the ability to say something someone might disagree with is a lost art. But it’s also the key to keeping credibility and building a reputation that you’ll say whatever you truly believe that endears you to your audience.
And in this case, on a day the NFL announced they now employ a player who — in the league’s view — is a serial sexual assaulter, to hear hosts describe a six-game suspension as “reasonable” felt unreasonable. As talk radio hosts, we often try to hold the moral high ground and if you’re going to hold that position, I can’t help but feel integrity has to outweigh popularity.
Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio.