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Meet the Market Managers: Steve Wexler, Good Karma Brands Milwaukee

“I think the good programmers have a vision and they have a sense of the brand, but they also want to get better all the time. Hopefully, I help them do that.”

Demetri Ravanos

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It took Steve Wexler a long time to find the right man for the job when he was looking for a new PD for WTMJ and ESPN Milwaukee. He was in no hurry, and why should he be? The guy has as strong of a programming background as anyone.

Wexler came up in the radio business through the programming side of things. Now, he is the market manager for Good Karma Brands’ Milwaukee stations. He has experienced plenty of wins and a few losses too in one of the country’s most competitive sports radio markets.

In this conversation, presented by Point to Point Marketing, Steve and I talk about losing the Packers, serving advertising categories that have been forever transformed by the pandemic, what matters most in a station’s digital offerings, and so much more. Enjoy!


Demetri Ravanos: I want to ask you about your approach to working with programmers. Obviously that is how you came up in the business. So how do you balance sharing your own knowledge with letting the person you have hired now conceptualize and execute their own vision for a station? 

Steve Wexler: Great question. I mean, I guess the quick answer is when I was a programmer, I know that the best dynamic I had with a general manager was somebody that could make me better, not to steer the car necessarily, but to make me better, which might mean ideas, it might mean critique, it might mean praise.            

I hope what I’ve done over the years since I came up through the programing ranks is help the programmers around me think critically, evaluate programming, and provide ideas. I’ve worked pretty hard not to grab the wheel because when I was a young PD, I didn’t really want somebody grabbing the wheel, but I sure as heck wanted help driving.           

I think the good programmers have a vision and they have a sense of the brand, but they also want to get better all the time. Hopefully, I help them do that. 

DR: Because that leap from programing to sitting in the big chair is becoming more common, did you have guys reach out to you from other markets to ask about what the experience was and what it is like to go from solely worrying about programming to overseeing an entire building?

SW: Yeah, I’ve had the chance to talk about that with people at some of the industry conferences. I will tell you that I think that “big chair,” as you call it, has less to do with whether you came up through programing or sales or marketing or whatever. I think it has more to do with whether you’ve got a sense of strategy and at the end of the day, whether or not you’re a leader. There are great leaders in programming. There are great leaders in sales. There are leaders all over our organizations. Really good companies start there and develop and groom leaders who understand our business and aren’t too worried whether they came up as programmers or sales managers.  

DR: So as a sports radio market, Milwaukee has a lot of options. Let’s put programming to the side for a second. In terms of standing out with clients, with partners, what is the strategy to make sure that when your sellers are on the streets, they can differentiate or they can tell people what makes ESPN 94.5 different from the Audacy and iHeart brands in the sports radio space locally? 

SW: You know, it’s interesting. We don’t spend too much time in our company worrying about or thinking about the other sports brands. We have a ton of respect for them.                  

Our view is that the boats all rise with the high tide. So we like a very robust, active, successful sports marketplace. We think that’s good for everybody. And it’s interesting. I don’t think I’ve ever spent less time really thinking about my, “competition.”                    

We know they’re there. We’re aware of things that they’re doing, but our view is that if we overdeliver for our partners, if we give them tremendous value, if we give them great ideas, if we execute and activate seamlessly and flawlessly, then we know we’re going to be successful. So we really don’t spend time comparing ourselves to the others, not out of arrogance, but more out of a real sense of partnership with our advertisers. 

DR: Speaking of those advertising partners, I am guessing it is no coincidence that WTMJ and ESPN 94.5 fit together like puzzle pieces when it comes to sports programming. Is that how you have sellers talking about what you can offer new clients?

SW: Well, we definitely like the fact that there’s so much we can offer in our portfolio. I mean, we have hospitality. We have the Tundra Trio, which are homes that we own and operate up in Green Bay. We offer our ESPN Digital exclusive products, our news talk on WTMJ, our play-by-play with the Bucks, Brewers, and Marquette. Of course, we have the talent that’s on these stations that all do the endorsements.                  

So yeah, I mean, we definitely have a market that is designed strategically to do what you just described, which is to really take partners’ needs and solve them in a big way.                 

It is our belief that to differentiate today, you better have content that is not easily replicated given the amount of choices people have. I mean, you were talking about competition a moment ago. The competition is worldwide, right? So we have an intensely local focus, a real laser focus on making sure that partners who we work with hopefully come away with such a great experience that they can’t imagine going anywhere else. 

DR: Unfortunately, I do have to ask you about the Packers play-by-play deal. Would you mind telling me a little bit about the conversations you were having and the strategizing you did that moment you realized that the door was closed and that the team would not be back on WTMJ? How quickly did you start thinking about what this meant from both a ratings and revenue standpoint? 

SW: Look, we’re huge Packers fans and we have been since 1929. We are today. We always will be. And quite frankly, we’re going to be doing some amazing programming around the team this year on WTMJ and on ESPN and with our hospitality at the Tundra Trio. All I would tell you is that the model changed from us running the network a couple of years ago to the Packers, obviously well within their rights, running it themselves.                      

Our view is that we love sports. We love all of it. We’re obviously going to be all about the green and gold this year. I think at the end of the day, we have to do what’s right for our partners and for our business and frankly, for our teammates. I like to say they lost us, not we lost them because, you know, the big signal is obviously going to be an issue. They’re going to do just fine, and the folks at iHeart will take good care of the franchise. And we’re going to be there with amazing programing, including Brett Favre. We just signed him to an exclusive deal with us for this coming season that we’re very excited about. 

DR: So I want to talk to you about another station in your building, 101.7 The Truth. When you launch a format like that, what did you need to learn or maybe understand better before you could properly support that staff as the leader in the building? 

SW: Yeah, what a great story that is. I’ve launched a lot of formats over the years in the different stations I’ve been involved in. This one was definitely the most unique for a number of reasons. One is we were right smack dab in the middle of the pandemic lockdown. So, you know, business conditions in the markets were not great. People really weren’t innovating and creating and building. At that time, we were all just sort of holding on for dear life.                 

We’re very fortunate to have a founder and CEO (Craig Karmazin) who really doesn’t play from a position of defense. He plays from offense and “what’s the best thing for the company long-term?”.                

He came to me a couple of days after the George Floyd murder in Minneapolis and said “Wex, shouldn’t there be a really well-resourced, local Black talk station in Milwaukee? There’s some different choices here, but there’s nothing that’s really local that has outreach, that’s resourced to really reflect the community.” And I said, “Well, I know people have tried it over the years.” And he said, “Well, look, we’re a locally owned company. We believe in being here in the long term. Why don’t we do that?”             

I’m thinking, okay, we’re in the middle of a pandemic, right? And I’ve never built a Black talk station from scratch.           

I said, “Well Craig, we’re going to need to start with a staff. We’re going to have to really get the people who can do this,” because I was concerned, if you do it wrong, it could be worse than not doing it at all. I didn’t want to come up with a poor version of this.               

I was fortunate to be able to find an African-American general manager, Cherie Harris, and program director, Kyle Wallace. We went and found talent that we had to recruit either virtually or off-campus.                  

We didn’t even have a signal! I mean, I said to Craig, “You know, one problem is we don’t have a place to put this”. 

DR: It’s just a small problem, right? 

SW: Small, a small problem.            

Craig said, “Oh, well, I’ll figure that out.” And of course, a couple of weeks later he says, okay, I got a signal. So, you know, we went and built a logo and a brand and we got the team together. 

I remember the meeting where we were deciding on the name of the station and the team said, “we want to call it The Truth because we want this to be raw. We want it to be authentic. We want it to be real. Let’s call it the truth.” And I said, “Guys, we can do that, but we’ve got to be careful because that’s a big word. You know, we’re setting ourselves up here with ‘The Truth'”. And they said, “Well, it’s our truth and it’s going to be real and it’s going to be honest.”  So we went with it.              

That was, gosh, a year and five months now. And the station has grown. It’s winning significant awards locally and statewide and nationally. The business is really starting to gain traction. I couldn’t be more proud of that team and what we built from very, very humble beginnings. We didn’t have a signal, we just had an idea. And here, a year and a half later, we’ve got a bona fide, important voice in our community. 

DR: We talk all the time on our site about the lack of diversity in leadership in sports radio. I think you could probably say the same for news talk. Certainly, you want The Truth to be able to continue to serve the Black community in Milwaukee, but I wonder if you’ve had conversations with Ryan Maguire and others in the company about maybe using that station as the incubator to then create that diversity in those other formats. 

SW: Yeah, it’s a great question. I mean, we saw not only the opportunity to build that Truth brand, but we really did feel it was important to have a diverse workforce in our building. I’ll give you a great example. Not this season but the year prior, the Milwaukee Bucks go to the NBA Finals. We have a huge championship parade in Milwaukee. Our team, and I’m not sure we would have thought of this a couple of years ago, our team got together and put together a three-station championship parade, triple-cast. We mashed up The Truth talent, the ESPN talent, the WTMJ talent.                      

So imagine this. You’ve got a program where we’re providing live coverage of the championship parade for the Milwaukee Bucks, and you’ve got the morning team from the Black talk station on the air with the ESPN team on the air with the WTMJ team all at different locations around the city. I will tell you, it was one of the most amazing days that I’ve been part of. Not only did I think we did a really great job and captured the day, but you heard voices you would not normally have heard and perspectives that you normally would not have heard.              

Remember when the Milwaukee Bucks wouldn’t come out of the locker room? That one night after the Kenosha police shooting? The perspectives we were able to share were just different from what we normally would have had.               

The Truth team, it is not uncommon to hear them on WTMJ. It’s not uncommon now to hear the WTMJ team now on The Truth, which is really fascinating. So I love the fact that we can now, you know, whatever you want to call it, cross-pollinate, inform each other. I think we’re all better for hearing more diverse points of view and we’ve certainly created that. 

DR: So I want to ask you about something that your colleague, Sam Pines, has said to me many times. Whenever we talk about ratings and the Good Karma stations, he’s very fond of saying that “a ratings point never bought a cheeseburger,” right? It’s something I’ve heard other Good Karma market managers repeat too. But there’s a difference for you. You guys in Milwaukee do use ratings. I wonder if that changes the standard for what success is at your cluster versus the rest of the company? 

SW: You’re talking to a guy who came out of a more traditional world, right? I ran a radio group for E.W. Scripps, a large, publicly-traded company. Things like ratings and being more attuned to cost per point was definitely part of how I grew up in the business.               

I do look at the ratings. I’m aware of them. I want to know, at least based on Nielsen’s methodology, you know, whether I’m growing or whether we’re stalling. I’m with Sam though. Our partners do not call me and ask me, “hey, what are the ratings at 3:00 in the afternoon?”. They’ll call and say, “Hey, do you guys have any ideas to help me grow my business or help me solve the problem or help me build my brand?”. And if I could do that and do that really well utilizing our digital broadcast and event assets, I don’t care what the rating was in the afternoon.                  

You know, I’m a fan of being smart about the market and being well-informed and knowing what the ratings maybe are telling me in terms of which way the wind is blowing, but we don’t rely on them to make our strategic decisions about the things we’re going to do. 

DR: So I want to ask you about your advertising partners because a lot of businesses have changed with the pandemic. I wonder from an advertising standpoint, are there any sectors that you see that seem to be changed forever, business categories that you’ve had to completely change your strategy?

SW: I would say the health sector for sure. Not only was there a greater need that is continued, but I think for them that sense of information and helping the public just be smarter was a change that we saw during the pandemic that has continued. You know, what they tell us is “help us inform as opposed to try to sell you a colonoscopy.”                     

I think this plays to audio’s specialty. I mean, if we’re able to provide information, some of the other categories that are similar are like finance will see the benefits of that model. We’re in times right now where there’s a lot of head-scratching about savings and retirement coming out of the pandemic, especially right now with inflation and the stock market. A lot of our partners are saying, can you help us inform the market and help people be smarter about their money and their health? So I think any partner, any advertising category where information is power is definitely a change we’ve seen and stations like ours are in a perfect position to take advantage of that. 

DR: So along the lines of things changing with the pandemic, obviously more and more listening has moved to streaming in the last two years than ever before. Have given any thought to what a station’s app needs to be now? Are there things that we can all be doing better or services that make sense to provide beyond just on-demand listening?

SW: I think I would say that there are always features and I guess other ways to engage that might be good. But I will tell you, sometimes we’re so quick to decorate the tree. I think it was A Charlie Brown Christmas where he’s got a little tree and he puts all those ornaments on it and the thing falls all over.                   

Early on, I think we all were like, “oh, we can have like instant engagement, we can have polls and we can create fireworks when you hit that button.” And what we’ve noticed is that when you make it really easy, it pays off. First of all, let’s assume the content is compelling and good. I’ve said for a long time, I worry to some degree that we talk a lot about the technology, as well we should, but if we’re not focused on the content, I kind of think the technology might not matter.               

You know, a lot of us, years ago, realized that with ad insertion, I think the accountants must have come up with that idea, not the broadcasters in the room. The listening experience, at least in my world, was not very good. You know, shows would get joined in progress and you’d miss 20 seconds because we had these clunky ad insertions.                   

If I’ve got an hour, I’d rather spend 50 minutes of that on making sure our content is as great as it can be, and we’ll spend the last 10 minutes on making sure it is a great listening experience for the fan. 

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Non-Compete Ruling is a Game Changer

Here is an idea for companies as it relates to retaining top talent in any department of the office – treat your people well. Don’t treat them like they are Employee No. 716 and disposable.

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Image of an employee non-compete agreement

Finally. A win for the little guys. Well, maybe anyway.

Earlier this week, the Federal Trade Commission voted 3-2 to approve a new rule that bans non-compete clauses in contracts in the United States, “protecting the fundamental freedom of workers to change jobs, increasing innovation and fostering new business formation,” they said.

You could almost hear the roars coming from the studios and media sales pits across America. Hallelujah!

No more having to find something to do while sitting out for 6 to 12 months. No more hiring salespeople and sticking them in the marketing department for six months or putting a host on in a nearby market for a while as they ride out their agreement with the other broadcaster in town.

Now, before I get too far, let me point out that it takes 120 days for this reversal to take effect and that is if it gets past all of the legal challenges about to be brought forth to fight this.

And why will this be challenged as hard as possible? Because this is a big, big deal.

The FTC said banning non-compete clauses would increase workers’ earnings by an estimated $300 billion annually. Read that sentence twice. This would absolutely be a win for the employees and a big ‘L’ for the employers.

If it does stay in place, while there are many industries that will be affected, media companies have to be very concerned about what this will mean to them.

As a Market Manager or when I was a managing partner, I never much cared for non-competes. I get having the protection that my hit show isn’t going to walk across the street at the end of a contract, but most of the time it is companies holding people, who they don’t even want, to non-competes.

I never got the logic of someone getting fired for poor performance and then spending any time or energy caring about where that person works next. We have all hired or worked with sellers who just did not work out. I wanted those sellers to go across the street. Let them waste time on someone who isn’t willing to do the work it takes to be successful. If you think you have some sort of magic potion that will work, good luck.

I remember a situation at a station where there was a certain on-air personality who was pretty much a disaster. Late all the time, mean to people, wasn’t a team player, did the bare minimum, wasn’t great on the air, put no extra effort in, you know the kind. I could not believe the fight the company was putting up about the person’s non-compete clause.

They didn’t want the talent, in fact, were counting down the days until the expiration of the contract. But, as soon as someone else in the market expressed interest, they couldn’t wait to block the person from trying to get a job in her industry to try and feed her family.

You will hear media and other companies say things like, ‘well, non-competes help us protect our trade secrets.’

Oh yeah, what trade secrets? What trade secrets can a talk-show-host or salesperson take to someone that is going to make a difference? Look, I love the industry, but what we do is not rocket science. We are not on Dr. Oppenheimer’s team on some secret mission.

You hear what we say, you read what we post, you watch the videos, you hear our commercials. And let’s face it, there hasn’t been a secret kept in a media office since the beginning of time. If KDKA went on the air on November 2, 1920, employees were gossiping to one another by November 3, 1920.

Besides, most information can be protected by non-disclosure agreements. And as for the salespeople there are non-solicitation agreements which can cover them not having a client on your station one day then hopping to a different station and trying to take that same client. There is no need to also block them from trying to make a living in what (in some cases) they were trained to do.

It was a good run for media companies with the non-competes, but someone (or three people) finally woke up and realized it was always about keeping people’s pay down and giving them less ability to negotiate.

FTC Chair Lina Khan said in a statement. “Noncompete clauses keep wages low, suppress new ideas and rob the American economy of dynamism, including from the more than 8,500 new startups that would be created a year once non-competes are banned.”

Here is an idea for companies as it relates to retaining top talent in any department of the office – treat your people well. Don’t treat them like they are Employee No. 716 and disposable. If you have people that you would hate to see working for your competition, worry more about what you should be doing to help that person continue to grow, feel appreciated and be a company that someone wants to work for and represent and this new ruling shouldn’t be a problem.

At the same time, I’d warn those chomping at the bit to go get that offer from the other station in town that the grass isn’t always greener on the other side. We will most likely see some people make big mistakes in the name of trying to get a better deal. What may look good for a short period of time, might turn into a major regret and then you’ve put your own non-compete in place.

Now, most likely, at some point this lands at the feet of the Supreme Court and it will be a few years before we know the result. But for now, it is nice to think that the long nightmare of non-compete clauses may finally be over.

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Mel Kiper Jr. of ESPN Makes the NFL Draft What It Is

Kiper is the King of the NFL Draft. He is Elvis Presley, except instead of Kentucky Rain, he sings about Kentucky linebackers.

John Molori

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Photo of ESPN's Mel Kiper Jr.
Courtesy: ESPN

Mel Kiper Jr. is a sports television miracle. With Wolfman Jack hair and a voice that would make Michael Buffer blush, he burst onto the scene in 1984 as the first ever NFL Draft expert. Kiper’s original draft report was a pamphlet. For those of you under the age of 50 who have never used that word, Google it. It was a few pieces of paper, full of data and information, but still just sheets of paper.

From this, he has become the single biggest star in the NFL Draft universe. Kiper is a trailblazer, innovator, pioneer, architect, and originator. Do you want more synonyms? How about creator, initiator, and catalyst? You pick the word.

Suffice it to say that the NFL Draft and ESPN did not create Mel Kiper Jr. Indeed, it was just the opposite. Kiper created the popularity of the draft and the non-stop coverage of the draft. Believe it and accept it.

And here is a directive to Daniel Jeremiah, Field Yates, Todd McShay, Lance Zierlein, Bucky Brooks, Peter Schrager, and any other person who makes a buck doing mock drafts. Open your Venmo app and send a huge chunk of change to Mel Kiper. In the What’s this for? box, just write “Thank you” because you would not be making dime one if not for Kiper.

On ESPN, Kiper dissects the draft like a frog in a biology class, and this dude goes deep. Sure, in this year’s draft, Kiper told you that his top picks were Caleb Williams, Jayden Daniels, Drake Maye, and Marvin Harrison, Jr. Great, any dude with a smartphone could tell you that. But ask Kiper about the top nickel safety in Round 6, and I’m sure he could have given you ten names to research.

Kiper is the King of the NFL Draft. He is Elvis Presley, except instead of Kentucky Rain, he sings about Kentucky linebackers. The 63 year-old Baltimore native attended Calvert Hall College High School and the Community College of Baltimore County.

He first joined ESPN’s NFL Draft coverage in 1984 joining the likes of George Grande, Paul Zimmerman, and Chris Berman. Forty years later, it is not a stretch to say that Berman and maybe Dick Vitale are the only chaps more associated with ESPN than Kiper.

Kiper is a regular on Sports Center, NFL Live, ESPN Radio, and numerous podcasts. While in college in 1981, he founded Kiper Enterprises and solicited NFL general managers to read his draft reports. Kiper Enterprises? It sounds like a fake business from Seinfeld a la Vandaley Industries. Since then, he has hooted, hollered, and huffed about thousands of NFL prospects, but Kiper’s modus operandi is not mere bluster.

This cat watches a myriad of college games every week. In addition, he swats away throughout the college football season having lengthy discussions with coaches at all levels. Like Punxsutawney Phil, Kiper usually emerges from the darkness in early February.

Is he always correct in his selections? Of course not. Is the current batch of sports betting “experts” on television always putting money in peoples’ pockets? Same answer. A lot of critics like to take shots at Kiper, citing that he has never worked for a college football program or NFL franchise. So what? The bloke does his homework and remains entertaining as hell to watch.

Let’s face it, NFL mock drafts might be the most useless segments in all of sports TV. It is 50% speculation and 50% straight up BS, but we love it. The NFL Draft on ESPN has become damn near as anticipated as the Super Bowl, and Kiper’s analysis of the perceived top three quarterbacks in the draft was telling.

He loved Caleb Williams’s playmaking ability and uncanny throwing prowess. With Jayden Daniels, Kiper harped on the versatility of his game both as a passer and runner, and with Drake Maye, it was about NFL-level accuracy and mobility.

Let’s be real. Beyond the preparation, work ethic, humble beginnings, and explosion into amazing notoriety, it is the odd aura that surrounds Mel Kiper Jr. that makes him so phenomenal. I have seen clips of his first NFL Draft on ESPN in 1984. Kiper looked absolutely frightened to be on television. He sat there next to Chris Berman, measuring every word, talking softly, and nearly perspiring as each syllable left his mouth.

He was wearing a bargain basement sport coat, white shirt, and striped tie. Dude looked like he should be managing a supermarket – more suited to packing peppers than picking players. You could tell that he was wondering to himself, “What the heck am I doing here?”

Fast forward four decades. Kiper, now graying at the temples like Grandpa from The Munsters, wearing a tailored suit and designer glasses, is an absolute stick of dynamite on television. He doesn’t just answer questions, he detonates them. He’s got a confidence that comes with experience. His voice has volume and vigor. The days of choosing his words carefully and sweating through a segment are long gone.

Like any great television personality, Kiper dominates the screen. He truly believes that if you don’t hear what he’s about to say, your world will end. The aforementioned draft experts who have followed Kiper are all talented, diligent, and prepared, but they will never be the icon that is Mel Kiper Jr.

There are few areas of sports media where one person is completely synonymous. Mel Kiper Jr. is exactly that to the NFL Draft, and his watershed moment has been well documented. It was ESPN’s coverage of the 1994 Draft. The Indianapolis Colts and General Manager Bill Tobin had the 5th pick overall. Kiper stated that Indy should select quarterback Trent Dilfer. Instead, the Colts stunningly selected linebacker Trev Alberts from Nebraska.

Kiper went on an absolute rant, calling the Colts a laughingstock. Tobin fired back in an interview with Chris Mortensen uttering the famous line, “Who in the hell is Mel Kiper anyway?”

Sadly, Tobin passed away on April 19 of this year, and the classy Kiper sent condolences to his family via social media. Tobin asked a key question and I will endeavor a response. Who the hell is Mel Kiper? Quite simply, he is the man who made the NFL Draft.

It wasn’t blue chip top picks like Peyton Manning nor players who dropped in the draft like Dan Marino or Aaron Rodgers. It wasn’t charismatic stars like Deion Sanders or players who challenged the system like John Elway. It wasn’t even successful Mr. Irrelevants like Brock Purdy.

The man who made the NFL Draft what it is today is Mel Kiper Jr. For 40 years, he has drawn in viewers and created fans. He does the work, presents himself powerfully, and is a stone-cold legend. Perhaps the best way to close is with a Kiperesque scouting report: Mel Kiper, ESPN – hard worker and versatile, well-versed on top picks and late round surprises. Always comes through in the clutch and never disappoints. A top pick for sure.

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NBA on TNT is Focused on the Here and Now

“It’s like peanut butter and jelly – it just goes together, the ‘NBA on TNT.'”

Derek Futterman

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NBA on TNT
(Illustration) Courtesy: Warner Bros. Discovery

With the start of the basketball season on the horizon, Warner Bros. Discovery welcomed members of its NBA on TNT broadcast team to the TNT Sports studios in Atlanta, Ga. for a special broadcast seminar in early September. The assemblage also implemented members of the NHL on TNT, MLB on TBS and soccer properties on site as well, effectuating camaraderie and synergy across departments.

Part of this two-day conference included an obstacle course with activities pertaining to the different sports, which included analysts and former athletes Pedro Martínez, Charles Barkley and Shaquille O’Neal competing. Ernie Johnson, the longtime host of Inside the NBA, addressed the group en masse, along with various commentators and executives across sessions.

Scooter Vertino, senior vice president of production and programming for sports at Warner Bros. Discovery estimates that everyone had not been together since the formation of the new company as a result of a merger finalized in April 2022.

“It is a chore to get everybody under the same roof at the same time, but it was important,” Vertino said. “I think everyone enjoyed their time together.”

Vertino began working as a producer at then-named Turner Sports in 1996 where he was able to regularly work with established industry professionals on its broadcasts of the NBA. Marv Albert, who served as the lead voice of the NBA on TNT for 19 years, was someone that Vertino got to witness firsthand.

Looking at the roster of play-by-play announcers for the NBA on TNT today, Vertino can see Albert’s influence while also identifying distinctive personalities all bound by a common approach to present an informative and entertaining product to the viewer.

Kevin Harlan Meets the Moment

Kevin Harlan

Kevin Harlan has been with the company since 1996 and first started his tenure calling NBA playoff games. When he was first hired by Mike Pearl to join the property, there were several accomplished, veteran announcers on the team from whom he learned, including Verne Lundquist and Dick Stockton. The early experience within the national property was something he regarded as invaluable.

“To be with those guys and be on that roster – and we weren’t doing as many games then either; we were not doing all the games we do now – but we did a lot of them,” Harlan explained, “and I was brought in as an extra hand just could not believe my good fortune and how lucky I was to work with that company and join that roster with Hall-of-Fame broadcasters above me.”

As a production assistant at ESPN, Vertino remembers that everyone would become excited if they were able to log a game with Harlan on the call because of his crescendos and propensity to meet the moment. There would be opportunities to use his calls within highlight packages on shows such as SportsCenter, and it would pervade through the screen to genuinely impact the viewing experience.

“I probably let that fan side of me come out too much, and I hope no one ever feels like it’s manufactured,” Harlan conveyed. “Somebody said, ‘No one could manufacture that kind of energy as many times for as long as you’ve done it,’ and they’re probably right. So I am a fan, and I just think it’s such an honor to be there and doing these games for TNT representing the NBA and calling the great players that I’ve been able to call.”

As a dedicated play-by-play announcer with a proclivity for the sport, Harlan ensures not to get too ahead of himself when it comes to delivering these momentous calls.

“In the NBA, I get to see the most skilled, the lightning-fast, quick-twitch movements and the unbelievable artistry that is the NBA,” Harlan said, “and then I get to do these college games in the tournament where the stakes are so high, the emotions are palpable in the arenas and the passion with which these kids play and the consequence which they look in the eye every single second is so compelling that I can’t help myself but be engrossed in each.”

Harlan understands that the analyst is the star of the broadcast and never tries to make it about himself. In working with him and other play-by-play announcers across the property, Van Gundy tries to use his esoteric knowledge to make an impactful, effective contribution.

“I look at games as a coach, and I get into watching film and looking at the numbers and everything else,” Van Gundy said, “and I write up notes before every broadcast and send them out [to] the play-by-play guy, the producer [and] the sideline reporter and all of that so that they get an idea of at least what I think is important in the game. I think it really ends up helping me more than them.”

Ian Eagle Thrives on a New Stage

Ian Eagle

Ian Eagle recently completed calling his first Final Four and National Championship Game, succeeding Jim Nantz. While the stakes of the game were higher than other tournament contests he had called previously, he made sure not to change his routine. At the same time, Eagle was in the midst of calling regular-season NBA contests for TNT, along with Brooklyn Nets games locally for YES Network. When he was on-site from State Farm Stadium in Glendale, Ariz. for the Final Four weekend, Eagle recognized the finality of the proceedings and tried to take in the atmosphere.

“Leading up to the game itself, normally you just head to your broadcast area [and] you’re locked in with your thoughts and your notes and all of your information,” Eagle said. “At the Final Four, I did not have that time to myself. It felt like a receiving line at a wedding, and it was a good thing. People wanting to chat and take pictures and commemorate the experience, so fortunately I’m malleable, and I did not let it affect what I had to do once the game started.”

When Eagle takes the air for a broadcast, he is always looking to present his genuine self to the viewers, something that he did from a young age as the son of a comedian and singer. From the time he was in college at Syracuse University, he wanted to maintain his own identity on the air, and he had enough confidence to perceive that his style would ultimately reverberate with the audience.

“I’ve always viewed this job as twofold – that it’s important that you’re an interesting person because you bring all of the experiences that you’ve had in your life to the airwaves, but you also have to be interested in the people that you’re covering and the people that you’re working with,” Eagle said. “So, I just look at that as a twofold approach to the job, and that’s also just who I am in everyday life. I don’t really change a whole lot of who I am or what I am just because the red light goes on the camera to start the broadcast.”

While the average human attention span continues to diminish, Eagle still sees value in being able to explain things and captivate an audience for an extended period of time.

“I think long-form storytelling is still really important and being able to have a starting point, a middle point and an endpoint, and I do think in this day and age, aggregating has become more and more popular and default mode in many cases,” Eagle said. “Sometimes you’re only getting a little bit of the story based on a headline or based on a fragment of the larger story, and that’s unfortunate, and we’ve all fallen victim to it.”

Brian Anderson Brings Versatility to the Job

Brian Anderson

Over his years behind the microphone, Brian Anderson has developed a system to determine the way in which he approaches a call. Utilizing a scale ranging from one to 10, he tries to place the moment and determine where his commentary should lie. In this manner, he is able to remain apropos with his volume, intonation and urgency. Especially during the spring where March Madness precedes the NBA Playoffs combined with the start of the MLB season, it is essential to rest, recover and retain stamina.

“Stan Van Gundy and I were gone 15 straight days last year doing games basically every other day during that window last season in the first round of the playoffs, so it is important that you just maintain your mental wellbeing,” Anderson said. “For me, that means grabbing a meal with my co-workers. I don’t like to isolate in my room – that feels very depressing to me – so sometimes we will just reach out and try to meet up with people in the particular cities we’re going [to] and rekindle friendships.

“We all stay in touch a little bit, even just quick texts to each other; to those play-by-play guys during the year so you maintain a relationship a little bit, but those guys are so good,” Van Gundy said. “I think what they all do is they really take responsibility for the broadcast, and they try to help guys like me out and make our jobs easy, and it’s the same thing just in terms of chemistry.”

Over the course of the season, Anderson is in constant communication with his counterparts at TNT Sports, which allows him to seamlessly work in different setups. Lead reporter Allie LaForce has had the chance to work with many play-by-play announcers within the property over the years and can ascertain the close-knit relationship among the team.

“The energy and the togetherness,” LaForce said when asked about the distinctiveness of the announcing team. “I think for every play-by-play announcer we have, for as great as they are on the air, they’re even greater as human beings and teammates.”

In the national windows during the regular season and playoffs though, there is a consistent lead-in of Inside the NBA that precedes these broadcasts. With Ernie Johnson, Charles Barkley, Shaquille O’Neal and Kenny “The Jet” Smith, the quartet encompasses a longstanding, eminent and award-winning sports studio program. All four personalities inked contract extensions with TNT Sports in October 2022 to keep the show together, which has become a fixture in and of itself within the NBA on TNT property.

“You couldn’t ask for a better lead-in,” Harlan said. “They’re historic – they’re going to be talked about for decades and decades to come. They’ll be talking about this foursome forever, so what more could you ask for?”

“It’s a beautiful thing that TNT Sports has cultivated in all of us,” Anderson added. “It really starts with Ernie Johnson, I would say. Our bosses are amazing, but they’re still not broadcasters. Ernie’s the guy who really establishes the culture in our family and our network, and because he’s so great and so amazing, we all follow his lead and we all just kind of do that too.”

Spero Dedes Is in for the Long Haul

Spero Dedes

Just as the commentators on Inside the NBA all bring their unique perspectives and insights to the air, the play-by-play roster encapsulates depth, latitude and versatility. Spero Dedes, who has been a member of the company since 2015 and came in with a plethora of broadcasting experience in major markets, understands Harlan being able to meet the moment, Eagle’s gift to infuse humor in the broadcast and Anderson’s amiability that comes through on the air. Within his broadcasts, he looks to compliment the overall portfolio by performing to the best of his ability and successfully implement his analyst(s) and reporter(s).

“We all have a distinct way in which we do the game and approach the game, and I think for a viewer, that’s a positive,” Dedes said. “…You now are put at ease because you know that this game will be well-covered. When you’re breaking in on play-by-play, that’s the biggest hurdle.”

“We don’t sound the same,” Eagle added. “It’s not a homogenized version of a play-by-play announcer. We all have a distinct way in which we do the game and approach the game, and I think for the viewer, that’s a positive.”

As a broadcaster, Dedes affirms that he has traditionally gravitated towards announcers with big voices, such as Pat Summerall when he was growing up and Al Michaels. At the same time, he enjoyed hearing theatrics in the memorable calls, plenty of which he has heard narrated by his colleagues at TNT Sports.

The exclusive negotiating period between the NBA and its television rightsholders – Warner Bros. Discovery and The Walt Disney Company – ended earlier in the week without an official contract. Various reports, however, have indicated that both companies have the right to match any offer that comes from a third party and that significant progress was made in the discussions.

“I want to call NBA games as long as I can,” Dedes said. “I’d love to be a part of this team for as long as they’ll have me, and I hope TNT signs a 100-year contract with the NBA – that’s what I’m hoping.”

“I think there is a direct correlation and association with TNT and our personalities and how much fun we have also calling the moment in the game in a newsworthy fashion that the viewers are comfortable with and look forward to,” LaForce added. “[That allows them] to take their mind off of their everyday grind and just live in a moment of freedom and fun and excitement.”

Dedes believes that most fans of the NBA have some sort of connection to TNT Sports over the years through its various iterations and that the partnership means something to the league itself. Warner Bros. Discovery will continue to air NBA games through at least next season, with the outcome beyond that point yet to be determined.

“I just feel like the branding is so deep and the history is so deep of this network and its affiliation with the NBA,” Dedes said.

“They’re synonymous with one another – that’s the reality within NBA broadcast circles,” Eagle added. “It’s like peanut butter and jelly – it just goes together, the NBA on TNT.”

The TNT Sports team possesses a willingness to move beyond what is comfortable and try new things. Through it all, those within the NBA on TNT support one another and work to thrive both in the present moment and down the road courtside, placing the spotlight on the players, coaches and teams that compete on the hardwood.

“We are willing to fail if that makes sense,” Vertino said. “We are willing to take chances because we know that if you take five chances, they’re not all going to succeed. But if you get the one or the two – that’s it – let’s get our field-goal attempts so that we’ve got a better chance of scoring.”

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