Connect with us
Jim Cutler Demos

BSM Writers

Scott Hanson Purposely Lives On The Edge

“They don’t want me taking shots at players or coaches or teams in an unfair manner, I am allowed to say what I want to say at any given moment.”

Derek Futterman

Published

on

A photo of Scott Hanson

Whether it is participating in the running of the bulls in Pamplona, Spain or swimming between two tectonic plates in Iceland, Scott Hanson is a thrill-seeker.

Having visited six of the seven world continents, seeing new places and being exposed to different cultures gives him the ability to live his life to the fullest and take advantage of many unique opportunities. That adventurous style of travel, though, takes a back seat when it is football season. As the host of the Sunday whiparound show NFL RedZone, Hanson and the NFL Network team notoriously bring fans every touchdown from every game in seven hours of commercial-free football.

No commercial breaks mean Hanson is hosting a program straight from 1:00-8:00 PM EST every day, requiring high levels of stamina and endurance. It is part of the reason why he works out five days a week during the regular season, cognizant of the perceived connection between maintaining good physical fitness and sharp mental acuity. For a hosting job that may seem interminable to some, Hanson revels in it and arrives at the brand-new state-of-the-art NFL Network studios adjacent to SoFi Stadium, the shared home of the Los Angeles Chargers and Los Angeles Rams in Inglewood, Calif., excited and ready to immerse himself in the day’s action.

“I literally will be on the elliptical machine on the treadmill saying, ‘The last 10 minutes of this one-hour session is for the sixth hour of NFL RedZone‘,” Hanson explained. “I’ve still got to have that energy [and] enthusiasm. It might sound silly, but I really do believe that.”

From an early age, Hanson knew he wanted to work as a broadcaster in sports media, especially when he recognized that attaining a professional football career was highly unlikely to happen. Motivated to follow in the footsteps of the broadcasters living out his dream job of being paid to travel the country and interact with players, coaches and other team personnel, he attended Syracuse University and majored in communication studies. Four years later, he graduated cum laude, achieved Dean’s List status for all four years at school and also continued to play on the school football team.

In fact, his collegiate football career – which started by winning a roster spot as a walk-on long snapper and playing as a wide receiver and defensive back as a member of the scout team – concluded with a 1993 Fiesta Bowl win over the University of Colorado Boulder’s Buffaloes.

After completing a college summer internship with WXYZ-TV in Southfield, Mich. where he had the chance to work with the late-broadcaster Don Shane, Hanson was even more committed to finding a way to succeed in sports media. Upon his graduation, he started his professional journey working as an anchor and reporter for WPBN-TV in Traverse City, Mich. in 1993.

After an additional stop to work at WICS-TV in Springfield, Ill. in 1994, Hanson made the move to Tampa to cover the Buccaneers as a reporter. This marked his first time working in a role associated with covering a specific football team per se – the game he was enamored with growing up in Rochester, Mich.

While playing football at the high school level, Hanson served as the team’s captain and also earned all-conference honors; however, pursuing a career in sports media, although challenging, always appealed to him. He served as a public address announcer for the women’s soccer team in high school and sought to gain as many repetitions as possible as a broadcaster to hone his craft and diversify his skill set, recognizing the importance of versatility in the industry.

Hanson put that versatility on display when he landed a job as the intermission reporter for the National Hockey League’s Philadelphia Flyers at Comcast SportsNet Philadelphia. Closely following the team during its days with star players Jeremy Roenick, Keith Primeau and Eric Desjardins, Hanson observed the differences between how football and hockey players conduct themselves and interact with the media.

“Hockey guys will do interviews differently than football guys will do it, generally speaking,” Hanson said, “and yet they are still uber-competitive, highly-skilled, world-class athletes, and there’s a certain mentality that comes with that [which] often displays itself while you’re interviewing them.”

After working in Bethesda, Md. for the next four years as an anchor and reporter with Comcast SportsNet Atlantic, Hanson joined NFL Media in 2006 as a national reporter. Every week, Hanson would attend National Football League contests and provide pregame and postgame reports. The only problem was that Hanson found himself following all the action around the National Football League even when he was in the press box for games, discussing action with journalists and media members other than what was taking place on the field down below.

“I would be the guy always looking at everything else going on in the NFL even though I had one live game in front of me,” Hanson said. “I guess I was wired for an NFL RedZone-style show from the beginning.”

Coinciding with the proliferation in fans creating fantasy football teams, NFL Network created what has been referred to as “the best invention since television” in NFL RedZone and tabbed Hanson to be its host after he had previously hosted other studio programming for the network in 2008.

While there is another version of the whiparound-style program called DIRECTV Sunday Ticket RedZone hosted by Andrew Siciliano since its launch in 2005, and available exclusively to NFL Sunday Ticket subscribers. Hanson is the host of the version produced by NFL Network, and once he learned of the opportunity to pioneer the program from “the captain’s seat” and heard more about the vision of the broadcast from network executives, he was euphoric to get started.

“I absolutely believed that the show would be a galactic success if we could execute [in] the way [with] the vision displayed out there,” Hanson recalled. “They came to me and said: ‘Hey, we’re starting a show from scratch. We’re going to show every touchdown from every game. We’re going to do it for the early window and the late window, so it’s going to go seven hours long. We’re not going to show any commercials and we’re going to bounce around and show people the best of the NFL.’ And I said: ‘Sign me up and put me in front of that camera.’”

Hanson stands in front of a plethora of television monitors featuring a well-orchestrated cacophony of game action occurring around the country. While scientific research has proven the impossibility in truly multi-tasking, additional research suggests approximately 2.5% of people can do it effectively. It is more than likely Hanson falls within that select group, regularly multi-tasking outside of the seven-hour window he hosts NFL RedZone on Sundays. He has five high-definition television screens set up in his home that simultaneously play a wide assortment of programming from sports to entertainment to news.

While it may seem dizzying to some to be closely following over half of the National Football League at once, it is simply all in a day’s work for Hanson. From the moment he returns home after a studio taping of NFL RedZone, his preparation for the next week begins – first by watching Sunday Night Football. Afterwards, he will tune in to all of the major football highlight shows, including those from NFL Network and ESPN, to ensure his broadcast did not miss any significant moments in the action or associated storylines. If he happens to hear information that is transferable to the following week’s broadcast, he makes a note of it and implements it as a part of his preparation.

The next day, Monday Night Football takes center stage, closing out the week of football and leading into the next day’s release of the weekly NFL Media research packet. The document, which ranges from 100 to 200 pages in length, contains facts, statistics and other relevant information compiled by the NFL Media research team. Hanson closely examines the contents of the document and begins to memorize parts of it he may want to use during the NFL RedZone show on Sunday.

On Wednesdays, Hanson begins creating spreadsheets complete with information about all positions and various game scenarios, including possessions taking place in the red zone. It is vital information he needs to be able to quickly recollect during the course of the broadcast.

“The rest of it is just studying and trying to memorize and then digging down into each individual game matchup that will be on RedZone [for that] Sunday,” Hanson said. “….I probably don’t do as much research as [Joe] Buck does for one individual game on all of my 11 games, but I probably do as many hours leading into it for the 11 games [in the] early and late window that we’ll have on Sunday.”

Hanson does not have a favorite NFL team, although he grew up closest in proximity to the Detroit Lions, and genuinely does not have a rooting interest in terms of who wins or loses specific football games every week. Having said that, his fantasy football team – nicknamed the “Iron Bladders” – consists of players from across the NFL and he will sometimes display his fandom during NFL RedZone broadcasts about their specific performance, although he affirms it will not interfere with his hosting responsibilities on the show.

“I do not care who wins any given NFL game, but I do care that the game is action-packed and dramatic and provides us with some moments that we will remember during the seven hours of the show,” he said, “and provide us with some moments that we’ll be talking about at our workplaces [all week] leading back into the next episode of NFL RedZone.”

As an on-air host, Hanson’s top priority is to be a source of information for fans tuning in to the broadcast who are looking to get a complete scope on what is occurring around the league. The show’s commitment to showing every touchdown from every game holds true as it did from its initial launch in 2009, but as time has gone on, Hanson has been able to find moments to insert humor, opinion and other differentiating factors associated with being on the air.

“I’m naturally energetic, naturally enthusiastic and I love the game of football,” Hanson said. “I hope that comes across to all the people that are watching all over the world on NFL RedZone; that if you don’t know anything about [me] personally, you would still say: ‘Yeah, I’d like to sit down and watch a game and have a beer with that guy. It sounds like he loves the game and he sees the game the way I see the game.’”

Being that Hanson watches every NFL game on Sunday, along with ESPN’s presentation of Monday Night Football and Amazon Prime Video’s streaming-exclusive Thursday Night Football game every week, he believes in the strength of football as a consumer product in terms of its dissemination and quality, both on the field and inside the broadcast booth.

This previous offseason saw the movements of Al Michaels and Kirk Herbstreit to Amazon Prime Video, Joe Buck and Troy Aikman to ESPN, Mike Tirico’s elevation to the weekly play-by-play announcer on NBC’s Sunday Night Football and Kevin Burkhardt and Greg Olsen forming the new primary booth on Fox – with seven-time Super Bowl champion Tom Brady to eventually join as well. Among these and other changes, Hanson is encouraged about the future of football broadcasts and sports media in its entirety.

“A high tide raises all boats, they say, so I certainly am happy with the contracts that have been handed out to some of my on-air contemporaries,” Hanson expressed. “….I don’t think there’s a weak link in the national broadcasts today…. I love the fact that when it’s not NFL RedZone when I’m on the air, I have fantastic professionals to watch and enjoy as a fan [of] all of the national games.”

Just as fantasy sports rose in popularity in 2009, the phenomenon of sports betting has recently begun to grow coinciding with its legalization throughout nearly half of the country. Hanson attributes the survival of whiparound programs to the augmenting proclivity for fans to follow specific players and portions of the game action relevant to their own teams or bets rather than rooting solely for one team to win or lose. Nonetheless, the goal of the show to be a source of commercial-free football for seven hours every Sunday remains unchanged; the ways in which that goal is effectively accomplished has merely shifted with changes in consumption habits and emerging technologies.

“What I think we hopefully have gotten better at through the years is showing more action; being able to bounce around from stadium to stadium even quicker and slicker to make it an enjoyable viewing experience,” he expressed. “….I think social media has some ability to do quote-on-quote RedZone-style entertainment because the audience is choosing which link they click on; which clip they click on [using] Instagram; Twitter; TikTok; Facebook; whatever else it is.”

Other professional sports leagues have sought to emulate the type of program and staple NFL RedZone has become but whiparound-style programs simply do not work for every sport. For example, DAZN, in partnership with Major League Baseball, broadcast a whiparound program beginning in mid-2019 called ChangeUp. The show, which was hosted by Adnan Virk, Scott Rogowsky, Lauren Gardner and Tony Luftman, was canceled less than a year later after the onset of the COVID-19 pandemic and reportedly low viewership. Conversely, NBA CrunchTime has been broadcasting since 2015 on NBA TV, but will be added to the redesigned NBA League App for fans to stream.

According to Hanson, the game of football presents inherent differences that give it an advantage in presenting multiple games at once – such as the synchrony in kickoffs, 40-second play clock and sequencing of the game itself, along with the likelihood that crucial action favoring either the offense or defense will occur when play is within the 20-yard line – colloquially referred to as the “red zone.”

“We have eight games going on at one time on some Sundays where we can ping-pong to any one of those locations where the action is hot,” Hanson said. “You’re almost guaranteed that one or two of them have some drama going on at any given moment….. The fact that I can show you a game in Atlanta and I’ve got 40 seconds or thereabouts to show you something from Dallas and something from Green Bay and I can get back to Atlanta and you haven’t missed any material action in the Atlanta game – that helps.”

Some viewers of NFL RedZone or NFL Network as a whole might surmise that since the media outlet has a direct affiliation with the league, on-air talent and contributors may be more restricted in terms of what they can or cannot express. While it is evident that sports media is built on a balance between subjectivity and objectivity, it is up to hosts to establish a comfort zone in which they are able to deliver news and voice their opinions.

“I’ve been with the league for 16 years and while it’s clear they want me to be a fair broadcaster and they don’t want me taking shots at players or coaches or teams in an unfair manner, I am allowed to say what I want to say at any given moment,” Hanson said. “There have only been maybe two times in my 16 years where a boss of mine has come to me and said: ‘Hey Scott, why don’t you say this instead of this.’”

Aside from hosting NFL RedZone, Hanson serves as the in-stadium host for the Super Bowl each year, meaning that it is his job to entertain, inform and engage with fans attending “The Big Game.” It is a change from hosting studio coverage, giving him the ability to show fans different aspects of his skillset and vary how he infuses his personality into shorter segments of air time.

Additionally, he has had the chance to converse with some of the greatest football players to ever step foot onto the gridiron, including the aforementioned Brady, who told him that NFL RedZone was his favorite television program to watch on days he was not playing.

“I’ve been able to interview Michael Jordan and Mike Tyson back in his heyday,” Hanson added. “Just big-time, high-profile, world-class athletes; and that energizes me as someone who strives for excellence to be around people who exhibit excellence in their given profession.”

Hanson, akin to most other sports media personalities, works under a contract and while he could see himself hosting NFL RedZone for the remainder of his career, he is open to exploring any and all opportunities in media, the assimilation of sports notwithstanding. Cultivating the skills necessary to effectively host a top-rated sports whiparound program is no easy task, but it is something he has embraced over the years and continues to enjoy when he wakes up at 5 a.m. to go to work.

It takes a willingness to do whatever it takes to improve and gain experience in sports media, and Hanson advises aspiring broadcasters looking to work in the industry to take advantage of opportunities whenever or wherever they may be. Living on the edge is his modus operandi and has allowed him to build a successful career in the National Football League as a broadcaster rather than as a professional football player.

“Be willing to make sacrifices. It’s a very, very competitive business,” Hanson said. “If you’re trying to get into this business to become famous or make a ton of money or just [to] meet Peyton Manning, you’re going to have to pay your dues before any of that happens – and paying your dues means making sacrifices often. Be willing to move anywhere in the country where a job presents itself. Be willing to work whatever days, hours, holidays; anything else that your employer wants.”

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

BSM Writers

Non-Compete Ruling is a Game Changer

Here is an idea for companies as it relates to retaining top talent in any department of the office – treat your people well. Don’t treat them like they are Employee No. 716 and disposable.

Published

on

Image of an employee non-compete agreement

Finally. A win for the little guys. Well, maybe anyway.

Earlier this week, the Federal Trade Commission voted 3-2 to approve a new rule that bans non-compete clauses in contracts in the United States, “protecting the fundamental freedom of workers to change jobs, increasing innovation and fostering new business formation,” they said.

You could almost hear the roars coming from the studios and media sales pits across America. Hallelujah!

No more having to find something to do while sitting out for 6 to 12 months. No more hiring salespeople and sticking them in the marketing department for six months or putting a host on in a nearby market for a while as they ride out their agreement with the other broadcaster in town.

Now, before I get too far, let me point out that it takes 120 days for this reversal to take effect and that is if it gets past all of the legal challenges about to be brought forth to fight this.

And why will this be challenged as hard as possible? Because this is a big, big deal.

The FTC said banning non-compete clauses would increase workers’ earnings by an estimated $300 billion annually. Read that sentence twice. This would absolutely be a win for the employees and a big ‘L’ for the employers.

If it does stay in place, while there are many industries that will be affected, media companies have to be very concerned about what this will mean to them.

As a Market Manager or when I was a managing partner, I never much cared for non-competes. I get having the protection that my hit show isn’t going to walk across the street at the end of a contract, but most of the time it is companies holding people, who they don’t even want, to non-competes.

I never got the logic of someone getting fired for poor performance and then spending any time or energy caring about where that person works next. We have all hired or worked with sellers who just did not work out. I wanted those sellers to go across the street. Let them waste time on someone who isn’t willing to do the work it takes to be successful. If you think you have some sort of magic potion that will work, good luck.

I remember a situation at a station where there was a certain on-air personality who was pretty much a disaster. Late all the time, mean to people, wasn’t a team player, did the bare minimum, wasn’t great on the air, put no extra effort in, you know the kind. I could not believe the fight the company was putting up about the person’s non-compete clause.

They didn’t want the talent, in fact, were counting down the days until the expiration of the contract. But, as soon as someone else in the market expressed interest, they couldn’t wait to block the person from trying to get a job in her industry to try and feed her family.

You will hear media and other companies say things like, ‘well, non-competes help us protect our trade secrets.’

Oh yeah, what trade secrets? What trade secrets can a talk-show-host or salesperson take to someone that is going to make a difference? Look, I love the industry, but what we do is not rocket science. We are not on Dr. Oppenheimer’s team on some secret mission.

You hear what we say, you read what we post, you watch the videos, you hear our commercials. And let’s face it, there hasn’t been a secret kept in a media office since the beginning of time. If KDKA went on the air on November 2, 1920, employees were gossiping to one another by November 3, 1920.

Besides, most information can be protected by non-disclosure agreements. And as for the salespeople there are non-solicitation agreements which can cover them not having a client on your station one day then hopping to a different station and trying to take that same client. There is no need to also block them from trying to make a living in what (in some cases) they were trained to do.

It was a good run for media companies with the non-competes, but someone (or three people) finally woke up and realized it was always about keeping people’s pay down and giving them less ability to negotiate.

FTC Chair Lina Khan said in a statement. “Noncompete clauses keep wages low, suppress new ideas and rob the American economy of dynamism, including from the more than 8,500 new startups that would be created a year once non-competes are banned.”

Here is an idea for companies as it relates to retaining top talent in any department of the office – treat your people well. Don’t treat them like they are Employee No. 716 and disposable. If you have people that you would hate to see working for your competition, worry more about what you should be doing to help that person continue to grow, feel appreciated and be a company that someone wants to work for and represent and this new ruling shouldn’t be a problem.

At the same time, I’d warn those chomping at the bit to go get that offer from the other station in town that the grass isn’t always greener on the other side. We will most likely see some people make big mistakes in the name of trying to get a better deal. What may look good for a short period of time, might turn into a major regret and then you’ve put your own non-compete in place.

Now, most likely, at some point this lands at the feet of the Supreme Court and it will be a few years before we know the result. But for now, it is nice to think that the long nightmare of non-compete clauses may finally be over.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BSM Writers

Mel Kiper Jr. of ESPN Makes the NFL Draft What It Is

Kiper is the King of the NFL Draft. He is Elvis Presley, except instead of Kentucky Rain, he sings about Kentucky linebackers.

John Molori

Published

on

Photo of ESPN's Mel Kiper Jr.
Courtesy: ESPN

Mel Kiper Jr. is a sports television miracle. With Wolfman Jack hair and a voice that would make Michael Buffer blush, he burst onto the scene in 1984 as the first ever NFL Draft expert. Kiper’s original draft report was a pamphlet. For those of you under the age of 50 who have never used that word, Google it. It was a few pieces of paper, full of data and information, but still just sheets of paper.

From this, he has become the single biggest star in the NFL Draft universe. Kiper is a trailblazer, innovator, pioneer, architect, and originator. Do you want more synonyms? How about creator, initiator, and catalyst? You pick the word.

Suffice it to say that the NFL Draft and ESPN did not create Mel Kiper Jr. Indeed, it was just the opposite. Kiper created the popularity of the draft and the non-stop coverage of the draft. Believe it and accept it.

And here is a directive to Daniel Jeremiah, Field Yates, Todd McShay, Lance Zierlein, Bucky Brooks, Peter Schrager, and any other person who makes a buck doing mock drafts. Open your Venmo app and send a huge chunk of change to Mel Kiper. In the What’s this for? box, just write “Thank you” because you would not be making dime one if not for Kiper.

On ESPN, Kiper dissects the draft like a frog in a biology class, and this dude goes deep. Sure, in this year’s draft, Kiper told you that his top picks were Caleb Williams, Jayden Daniels, Drake Maye, and Marvin Harrison, Jr. Great, any dude with a smartphone could tell you that. But ask Kiper about the top nickel safety in Round 6, and I’m sure he could have given you ten names to research.

Kiper is the King of the NFL Draft. He is Elvis Presley, except instead of Kentucky Rain, he sings about Kentucky linebackers. The 63 year-old Baltimore native attended Calvert Hall College High School and the Community College of Baltimore County.

He first joined ESPN’s NFL Draft coverage in 1984 joining the likes of George Grande, Paul Zimmerman, and Chris Berman. Forty years later, it is not a stretch to say that Berman and maybe Dick Vitale are the only chaps more associated with ESPN than Kiper.

Kiper is a regular on Sports Center, NFL Live, ESPN Radio, and numerous podcasts. While in college in 1981, he founded Kiper Enterprises and solicited NFL general managers to read his draft reports. Kiper Enterprises? It sounds like a fake business from Seinfeld a la Vandaley Industries. Since then, he has hooted, hollered, and huffed about thousands of NFL prospects, but Kiper’s modus operandi is not mere bluster.

This cat watches a myriad of college games every week. In addition, he swats away throughout the college football season having lengthy discussions with coaches at all levels. Like Punxsutawney Phil, Kiper usually emerges from the darkness in early February.

Is he always correct in his selections? Of course not. Is the current batch of sports betting “experts” on television always putting money in peoples’ pockets? Same answer. A lot of critics like to take shots at Kiper, citing that he has never worked for a college football program or NFL franchise. So what? The bloke does his homework and remains entertaining as hell to watch.

Let’s face it, NFL mock drafts might be the most useless segments in all of sports TV. It is 50% speculation and 50% straight up BS, but we love it. The NFL Draft on ESPN has become damn near as anticipated as the Super Bowl, and Kiper’s analysis of the perceived top three quarterbacks in the draft was telling.

He loved Caleb Williams’s playmaking ability and uncanny throwing prowess. With Jayden Daniels, Kiper harped on the versatility of his game both as a passer and runner, and with Drake Maye, it was about NFL-level accuracy and mobility.

Let’s be real. Beyond the preparation, work ethic, humble beginnings, and explosion into amazing notoriety, it is the odd aura that surrounds Mel Kiper Jr. that makes him so phenomenal. I have seen clips of his first NFL Draft on ESPN in 1984. Kiper looked absolutely frightened to be on television. He sat there next to Chris Berman, measuring every word, talking softly, and nearly perspiring as each syllable left his mouth.

He was wearing a bargain basement sport coat, white shirt, and striped tie. Dude looked like he should be managing a supermarket – more suited to packing peppers than picking players. You could tell that he was wondering to himself, “What the heck am I doing here?”

Fast forward four decades. Kiper, now graying at the temples like Grandpa from The Munsters, wearing a tailored suit and designer glasses, is an absolute stick of dynamite on television. He doesn’t just answer questions, he detonates them. He’s got a confidence that comes with experience. His voice has volume and vigor. The days of choosing his words carefully and sweating through a segment are long gone.

Like any great television personality, Kiper dominates the screen. He truly believes that if you don’t hear what he’s about to say, your world will end. The aforementioned draft experts who have followed Kiper are all talented, diligent, and prepared, but they will never be the icon that is Mel Kiper Jr.

There are few areas of sports media where one person is completely synonymous. Mel Kiper Jr. is exactly that to the NFL Draft, and his watershed moment has been well documented. It was ESPN’s coverage of the 1994 Draft. The Indianapolis Colts and General Manager Bill Tobin had the 5th pick overall. Kiper stated that Indy should select quarterback Trent Dilfer. Instead, the Colts stunningly selected linebacker Trev Alberts from Nebraska.

Kiper went on an absolute rant, calling the Colts a laughingstock. Tobin fired back in an interview with Chris Mortensen uttering the famous line, “Who in the hell is Mel Kiper anyway?”

Sadly, Tobin passed away on April 19 of this year, and the classy Kiper sent condolences to his family via social media. Tobin asked a key question and I will endeavor a response. Who the hell is Mel Kiper? Quite simply, he is the man who made the NFL Draft.

It wasn’t blue chip top picks like Peyton Manning nor players who dropped in the draft like Dan Marino or Aaron Rodgers. It wasn’t charismatic stars like Deion Sanders or players who challenged the system like John Elway. It wasn’t even successful Mr. Irrelevants like Brock Purdy.

The man who made the NFL Draft what it is today is Mel Kiper Jr. For 40 years, he has drawn in viewers and created fans. He does the work, presents himself powerfully, and is a stone-cold legend. Perhaps the best way to close is with a Kiperesque scouting report: Mel Kiper, ESPN – hard worker and versatile, well-versed on top picks and late round surprises. Always comes through in the clutch and never disappoints. A top pick for sure.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BSM Writers

NBA on TNT is Focused on the Here and Now

“It’s like peanut butter and jelly – it just goes together, the ‘NBA on TNT.'”

Derek Futterman

Published

on

NBA on TNT
(Illustration) Courtesy: Warner Bros. Discovery

With the start of the basketball season on the horizon, Warner Bros. Discovery welcomed members of its NBA on TNT broadcast team to the TNT Sports studios in Atlanta, Ga. for a special broadcast seminar in early September. The assemblage also implemented members of the NHL on TNT, MLB on TBS and soccer properties on site as well, effectuating camaraderie and synergy across departments.

Part of this two-day conference included an obstacle course with activities pertaining to the different sports, which included analysts and former athletes Pedro Martínez, Charles Barkley and Shaquille O’Neal competing. Ernie Johnson, the longtime host of Inside the NBA, addressed the group en masse, along with various commentators and executives across sessions.

Scooter Vertino, senior vice president of production and programming for sports at Warner Bros. Discovery estimates that everyone had not been together since the formation of the new company as a result of a merger finalized in April 2022.

“It is a chore to get everybody under the same roof at the same time, but it was important,” Vertino said. “I think everyone enjoyed their time together.”

Vertino began working as a producer at then-named Turner Sports in 1996 where he was able to regularly work with established industry professionals on its broadcasts of the NBA. Marv Albert, who served as the lead voice of the NBA on TNT for 19 years, was someone that Vertino got to witness firsthand.

Looking at the roster of play-by-play announcers for the NBA on TNT today, Vertino can see Albert’s influence while also identifying distinctive personalities all bound by a common approach to present an informative and entertaining product to the viewer.

Kevin Harlan Meets the Moment

Kevin Harlan

Kevin Harlan has been with the company since 1996 and first started his tenure calling NBA playoff games. When he was first hired by Mike Pearl to join the property, there were several accomplished, veteran announcers on the team from whom he learned, including Verne Lundquist and Dick Stockton. The early experience within the national property was something he regarded as invaluable.

“To be with those guys and be on that roster – and we weren’t doing as many games then either; we were not doing all the games we do now – but we did a lot of them,” Harlan explained, “and I was brought in as an extra hand just could not believe my good fortune and how lucky I was to work with that company and join that roster with Hall-of-Fame broadcasters above me.”

As a production assistant at ESPN, Vertino remembers that everyone would become excited if they were able to log a game with Harlan on the call because of his crescendos and propensity to meet the moment. There would be opportunities to use his calls within highlight packages on shows such as SportsCenter, and it would pervade through the screen to genuinely impact the viewing experience.

“I probably let that fan side of me come out too much, and I hope no one ever feels like it’s manufactured,” Harlan conveyed. “Somebody said, ‘No one could manufacture that kind of energy as many times for as long as you’ve done it,’ and they’re probably right. So I am a fan, and I just think it’s such an honor to be there and doing these games for TNT representing the NBA and calling the great players that I’ve been able to call.”

As a dedicated play-by-play announcer with a proclivity for the sport, Harlan ensures not to get too ahead of himself when it comes to delivering these momentous calls.

“In the NBA, I get to see the most skilled, the lightning-fast, quick-twitch movements and the unbelievable artistry that is the NBA,” Harlan said, “and then I get to do these college games in the tournament where the stakes are so high, the emotions are palpable in the arenas and the passion with which these kids play and the consequence which they look in the eye every single second is so compelling that I can’t help myself but be engrossed in each.”

Harlan understands that the analyst is the star of the broadcast and never tries to make it about himself. In working with him and other play-by-play announcers across the property, Van Gundy tries to use his esoteric knowledge to make an impactful, effective contribution.

“I look at games as a coach, and I get into watching film and looking at the numbers and everything else,” Van Gundy said, “and I write up notes before every broadcast and send them out [to] the play-by-play guy, the producer [and] the sideline reporter and all of that so that they get an idea of at least what I think is important in the game. I think it really ends up helping me more than them.”

Ian Eagle Thrives on a New Stage

Ian Eagle

Ian Eagle recently completed calling his first Final Four and National Championship Game, succeeding Jim Nantz. While the stakes of the game were higher than other tournament contests he had called previously, he made sure not to change his routine. At the same time, Eagle was in the midst of calling regular-season NBA contests for TNT, along with Brooklyn Nets games locally for YES Network. When he was on-site from State Farm Stadium in Glendale, Ariz. for the Final Four weekend, Eagle recognized the finality of the proceedings and tried to take in the atmosphere.

“Leading up to the game itself, normally you just head to your broadcast area [and] you’re locked in with your thoughts and your notes and all of your information,” Eagle said. “At the Final Four, I did not have that time to myself. It felt like a receiving line at a wedding, and it was a good thing. People wanting to chat and take pictures and commemorate the experience, so fortunately I’m malleable, and I did not let it affect what I had to do once the game started.”

When Eagle takes the air for a broadcast, he is always looking to present his genuine self to the viewers, something that he did from a young age as the son of a comedian and singer. From the time he was in college at Syracuse University, he wanted to maintain his own identity on the air, and he had enough confidence to perceive that his style would ultimately reverberate with the audience.

“I’ve always viewed this job as twofold – that it’s important that you’re an interesting person because you bring all of the experiences that you’ve had in your life to the airwaves, but you also have to be interested in the people that you’re covering and the people that you’re working with,” Eagle said. “So, I just look at that as a twofold approach to the job, and that’s also just who I am in everyday life. I don’t really change a whole lot of who I am or what I am just because the red light goes on the camera to start the broadcast.”

While the average human attention span continues to diminish, Eagle still sees value in being able to explain things and captivate an audience for an extended period of time.

“I think long-form storytelling is still really important and being able to have a starting point, a middle point and an endpoint, and I do think in this day and age, aggregating has become more and more popular and default mode in many cases,” Eagle said. “Sometimes you’re only getting a little bit of the story based on a headline or based on a fragment of the larger story, and that’s unfortunate, and we’ve all fallen victim to it.”

Brian Anderson Brings Versatility to the Job

Brian Anderson

Over his years behind the microphone, Brian Anderson has developed a system to determine the way in which he approaches a call. Utilizing a scale ranging from one to 10, he tries to place the moment and determine where his commentary should lie. In this manner, he is able to remain apropos with his volume, intonation and urgency. Especially during the spring where March Madness precedes the NBA Playoffs combined with the start of the MLB season, it is essential to rest, recover and retain stamina.

“Stan Van Gundy and I were gone 15 straight days last year doing games basically every other day during that window last season in the first round of the playoffs, so it is important that you just maintain your mental wellbeing,” Anderson said. “For me, that means grabbing a meal with my co-workers. I don’t like to isolate in my room – that feels very depressing to me – so sometimes we will just reach out and try to meet up with people in the particular cities we’re going [to] and rekindle friendships.

“We all stay in touch a little bit, even just quick texts to each other; to those play-by-play guys during the year so you maintain a relationship a little bit, but those guys are so good,” Van Gundy said. “I think what they all do is they really take responsibility for the broadcast, and they try to help guys like me out and make our jobs easy, and it’s the same thing just in terms of chemistry.”

Over the course of the season, Anderson is in constant communication with his counterparts at TNT Sports, which allows him to seamlessly work in different setups. Lead reporter Allie LaForce has had the chance to work with many play-by-play announcers within the property over the years and can ascertain the close-knit relationship among the team.

“The energy and the togetherness,” LaForce said when asked about the distinctiveness of the announcing team. “I think for every play-by-play announcer we have, for as great as they are on the air, they’re even greater as human beings and teammates.”

In the national windows during the regular season and playoffs though, there is a consistent lead-in of Inside the NBA that precedes these broadcasts. With Ernie Johnson, Charles Barkley, Shaquille O’Neal and Kenny “The Jet” Smith, the quartet encompasses a longstanding, eminent and award-winning sports studio program. All four personalities inked contract extensions with TNT Sports in October 2022 to keep the show together, which has become a fixture in and of itself within the NBA on TNT property.

“You couldn’t ask for a better lead-in,” Harlan said. “They’re historic – they’re going to be talked about for decades and decades to come. They’ll be talking about this foursome forever, so what more could you ask for?”

“It’s a beautiful thing that TNT Sports has cultivated in all of us,” Anderson added. “It really starts with Ernie Johnson, I would say. Our bosses are amazing, but they’re still not broadcasters. Ernie’s the guy who really establishes the culture in our family and our network, and because he’s so great and so amazing, we all follow his lead and we all just kind of do that too.”

Spero Dedes Is in for the Long Haul

Spero Dedes

Just as the commentators on Inside the NBA all bring their unique perspectives and insights to the air, the play-by-play roster encapsulates depth, latitude and versatility. Spero Dedes, who has been a member of the company since 2015 and came in with a plethora of broadcasting experience in major markets, understands Harlan being able to meet the moment, Eagle’s gift to infuse humor in the broadcast and Anderson’s amiability that comes through on the air. Within his broadcasts, he looks to compliment the overall portfolio by performing to the best of his ability and successfully implement his analyst(s) and reporter(s).

“We all have a distinct way in which we do the game and approach the game, and I think for a viewer, that’s a positive,” Dedes said. “…You now are put at ease because you know that this game will be well-covered. When you’re breaking in on play-by-play, that’s the biggest hurdle.”

“We don’t sound the same,” Eagle added. “It’s not a homogenized version of a play-by-play announcer. We all have a distinct way in which we do the game and approach the game, and I think for the viewer, that’s a positive.”

As a broadcaster, Dedes affirms that he has traditionally gravitated towards announcers with big voices, such as Pat Summerall when he was growing up and Al Michaels. At the same time, he enjoyed hearing theatrics in the memorable calls, plenty of which he has heard narrated by his colleagues at TNT Sports.

The exclusive negotiating period between the NBA and its television rightsholders – Warner Bros. Discovery and The Walt Disney Company – ended earlier in the week without an official contract. Various reports, however, have indicated that both companies have the right to match any offer that comes from a third party and that significant progress was made in the discussions.

“I want to call NBA games as long as I can,” Dedes said. “I’d love to be a part of this team for as long as they’ll have me, and I hope TNT signs a 100-year contract with the NBA – that’s what I’m hoping.”

“I think there is a direct correlation and association with TNT and our personalities and how much fun we have also calling the moment in the game in a newsworthy fashion that the viewers are comfortable with and look forward to,” LaForce added. “[That allows them] to take their mind off of their everyday grind and just live in a moment of freedom and fun and excitement.”

Dedes believes that most fans of the NBA have some sort of connection to TNT Sports over the years through its various iterations and that the partnership means something to the league itself. Warner Bros. Discovery will continue to air NBA games through at least next season, with the outcome beyond that point yet to be determined.

“I just feel like the branding is so deep and the history is so deep of this network and its affiliation with the NBA,” Dedes said.

“They’re synonymous with one another – that’s the reality within NBA broadcast circles,” Eagle added. “It’s like peanut butter and jelly – it just goes together, the NBA on TNT.”

The TNT Sports team possesses a willingness to move beyond what is comfortable and try new things. Through it all, those within the NBA on TNT support one another and work to thrive both in the present moment and down the road courtside, placing the spotlight on the players, coaches and teams that compete on the hardwood.

“We are willing to fail if that makes sense,” Vertino said. “We are willing to take chances because we know that if you take five chances, they’re not all going to succeed. But if you get the one or the two – that’s it – let’s get our field-goal attempts so that we’ve got a better chance of scoring.”

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.