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Meet The Market Managers – Amy Crossman, Good Karma Brands Cleveland

“We don’t even consider ourselves to be an AM radio station. We are content creators, and we serve it up on many platforms.”

Demetri Ravanos

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MTMM Crossman

Good Karma Brands dabbles in other formats, but sports radio is its bread and butter. In Cleveland, it is Amy Crossman that is charged with making sure the staples are always in stock and of the highest quality.

This is her first foray into the world of radio, and man, what a time for it! Frankly, what a group for it.

ESPN Cleveland can be heard on 850 AM. That is the way listeners consume the station as a terrestrial broadcast product, but in 2023, no one is consuming any station in only one way. ESPN Cleveland takes the idea of going where the listeners are to an extreme and Crossman says that is why she feels confident for the station’s future regardless of what car companies decide to do about the AM band.

That is one of many subjects she covers in our conversation as part of the Meet the Market Managers series presented by Point to Point Marketing. Amy Crossman also shares her thoughts on live events after Covid, how the premium content model works in radio and what she learned at the Pro Football Hall of Fame.

Demetri Ravanos: Rather than start with the broadcast product, I actually want to start with The Land On Demand. I am surprised in 2023 that the premium content model for a radio station is still a relatively uncrowded space. Not a lot of groups have followed your lead on the local level. 

Amy Crossman: So true. It is really unique and it just goes back to our hosts and our talent creating content that people want to get on demand. Maybe they’re at work or doing something else when The Really Big Show is on, and they want to hear what happened with Rizz and Aaron. They’ll listen at the gym or on their way home.             

We found the on demand desire was really high and immediately our fans took to that model. So for us, it’s it’s been this really fun, interesting thing to see. It doesn’t hurt that it’s six figures to our bottom line, right? And it gives us an environment to test things out, podcasts and other kinds of audio and video products, with a group of really diehard loyal fans.

DR: What has been the enthusiasm for that very product from advertising partners? These shows run ad-free but you guys do have a landing page for The Land On Demand. That’s plenty of space to be sold.            

I do wonder though, when they look at, say, the Audacy stations, for instance, that’s not behind a paywall. So what sort of conversations do you have with advertisers about that? 

AC: Yeah, it’s a great question. It is a commercial free environment. That’s part of the play certainly for the subscriber. Our live reads still happen during programing content. We really just strip the commercials out.                   

We hadn’t explored sponsorship as a whole until last year and then had one of our partners as a title sponsor of The Land On Demand. We were really thoughtful about how to make that a great experience for the partner but not really intrusive for the fan. We kind of rearranged the title so that the logo was locked up with the title. We had a bug on the video screen and some other kind of careful placements for that partner. It was really about reaching the most loyal fans that we have.                       

They also did, as part of their partnership, an open house. Leading into training camp, wih the Browns really being our biggest season all year round, we opened up The Land On Demand and lifted the paywall brought to you by this partner so that there was a lot more fan sampling. 

DR: That sort of leads into my next question as we talk about fan sampling and these conversations with advertising partners. On average in the industry, we talk a lot about the common man sort of being a little bit more media savvy than ever. I wonder if that if you see that showing up in real life conversations, whether it’s with listeners or advertising partners. Do they have a better grasp or at least do they think they have a better grasp of our industry a little bit? 

AC: From a partner standpoint, I would say yes. I think our partners are more media savvy. Their kids are more media savvy. They really see kind of where media is evolving to and we certainly do and have invested in that here in Cleveland.                  

We added a digital content team at the beginning of this year who are really focused on the content that we create and taking it to every platform for every fan to consume in the way that they want to. It’s a little bit of a catalyst from The Land On Demand, more focused on social video YouTube, but this content team really has created this very different energy, not only in the studio but with our partners. We are allowed to have different types of conversations with the success that we’re seeing with digital content. It’s literally like a TV studio around here because digital content team is running around with cameras, capturing behind the scenes in the studio, capturing what’s going on quickly, editing and posting. So it creates a very different pace around the studio. 

DR: It’s interesting, isn’t it? I just had this conversation with a doctor earlier today. I don’t know how old you are. I’m 41 and she is a little bit older than me.                 

We were talking about popular podcasts and how some of them have blown up into TV series and movies and stuff like that. I said, “You know, as much as we talk about this being true with our kids, I genuinely start to wonder if my generation is the last one that traditional, terrestrial media really means something to.” Has that idea of “I go where the great content is, regardless of platform” trickled all the way up to the oldest ends of millennials and the bottom end of Gen-X? 

AC: It’s a really interesting question because to your point, whether it’s children or whatever the generation is, even some of the teammates that we have working here, how they consume media we talk about things like the magazine I used to work for, and it doesn’t mean anything to them.            

We don’t even consider ourselves to be an AM radio station. We are content creators, and we serve it up on many platforms. I think that really resonates with that generation instead of kind of building all this great content on this station and asking people to come to us, we’re now going to where they are. It’s just a different model, but it makes it a lot more fun because we’re able to approach them in different ways. We launched a YouTube show three weeks ago and we’re launching a second one before Browns season. All of that is behind-the-scenes content, right?                 

We know how much our fans love our on-air teammates. And they’re always curious about what happens when they go to break right or the end of the show or what happens at the beginning of the show. So we’ve seen a lot of success, really fantastic success, on YouTube with showing the fans a different side of our on-air teammates. 

DR: Given the success of The Land On Demand, the investment in the digital side that you’re talking about, also the station streams through the ESPN app, which has very reliable proliferation every single year. I wonder if you feel pretty prepared if we are indeed headed for the day that access to the AM band in new cars just isn’t there anymore. That doesn’t necessarily mean it is or isn’t any more important to you. It’s just there is a different level of preparedness, it sounds like, in Cleveland. 

AC: We’re trying different things and we’re not going to get them all right, but that’s okay. I think the fact that we are eager to test things out and most importantly, our on-air teammates are just as eager matters. If we didn’t have the entire team behind the idea of “let’s get our content to where our fans want it,” it would be a little bit more of a struggle.                     

We just have an amazing group of people that come from varied backgrounds on our team. And so everybody is involved in the idea is like, “How about if we try this” or “What if we travel this way”. That has certainly been a different level of energy and pace on the team, which just kind of trickles through all of the teammates, sales, marketing, production, and otherwise. I like to think we’re kind of prepared. 

DR: I want to talk about the part of your job that is recruiting talent, particularly on the sales side. If you had experience with radio sales at this point in 2022, you expect you’re going to be selling, a portfolio of stations, right? That can be good. That can be more opportunity, but it could also mean you’re stretched thin. How do they react to the idea of coming over to a place where, sure, there are many different products within ESPN 850, but it is a single umbrella that you are selling under? 

AC: To be totally honest, I’m looking out at the team right now, I don’t think we’ve hired anybody in radio sales in the past three years yet. We really have kind of a great intersection. We have some tenured salespeople here, marketing consultants who are amazing and know our assets inside and out. The newer teammates we’ve hired over the last three years don’t come from other stations. In fact, we just hired someone who’s starting at the end of May, and he’s coming from Rocket Mortgage, the top seller at Rocket Mortgage. So, there is a there’s a learning curve to teach and coach them in media.                 

I think that recruits are energized by the fact that it’s not just AM radio, which is a critical part of our business in Cleveland, but there’s the opportunity to test and sell and have different conversations about different products. I think it’s probably an advantage for us from a selling perspective because we really are kind of trying so many new things. 

DR: So you guys have a sales opportunity that is not unique to you guys. It is unique to ESPN Radio stations though – ESPN play-by-play. It’s not like you don’t have the Guardians. It’s not like you don’t have the Cavaliers. I mean, hell, they just went to the playoffs for the first time in forever and it was on your airwaves. It’s just not there all the time. It’s not the hometown broadcasts.          

Tell me about the conversations locally you have with whether it is advertising partners or listeners when you’re out at events about the fact that your teams are here, it’s just we’re doing it a different way and there is opportunity there for you still. 

AC: Yeah, I’m glad you brought it up because, you know, we are obviously the official home of the Browns. We talk about the Browns 13 months out of the year, of course, as important in Cleveland. 

DR: Can I tell you that I use your market as an example all the time. I live in Raleigh. I tell people this is a great place to live. It is a terrible sports radio market. And I always follow that up by saying, “We’re not Cleveland. We don’t have a team that unites us in misery like the Browns. That’s what you need to be a great sports radio market.” 

AC: It’s so true. Our content mission is Browns, drama, fun. If the content that the teammates are creating does not fall in one of those buckets, we’re probably not going to be talking about it.           

Matt Fishman, the director of content, has done an amazing job with adding teammates that are insiders in those other teams. Right? So Brian Windhorst is a teammate and he is our NBA insider for all things Cavs Andre Knott is a teammate, and he obviously travels with the Guardians and is an insider there. So that really is our approach.                    

Again, we like that it’s less traditional. We don’t obviously have the rights to the Guardians and the Cavs, but having an insider. Our fans really like that, right? They’re getting information from the source and maybe a little bit different than it would be served up in in a traditional environment where we had play-by-play. So we feel like we’ve covered the bases.                  

Cleveland’s a unique town. The Cavs went to the playoffs and people were okay with it, but they were really still talking about, “is Stefanski going to get fired in the bye week in week five?”. That’s really where all of the buzz is.                       

We liken the approach that we have to dating. We have great relationships with the Cavs’ and the Guardians’ front offices. They’re great partners with us to try new things and different approaches and unique ways to partner together. 

DR: Tell me a little bit about live events post-COVID. Do you see any lingering effects that have changed? 

AC: I think Ohio just kind of forgot about the pandemic and really moved on. I’ll tell you, to be honest, we really saw it in 2021 when the NFL Draft was here. It was touch and go on were they going to come or were they not going to come. They were kind of just plowing through.          

Pre-pandemic, we would do up to 250 events a year and that may be anything from a small street team at a bar for Corona up to our big thousand-person draft party. So we were certainly itching to get out and create live events. Our fans were itching for it and our advertising partners were as well. So we hosted a VIP event, pre-NFL Draft, which was we we kind of laugh that maybe it was the super spreader event. I think we had 250 guests and everybody was hugging and kissing babies and just being so excited to be back together again. So that was probably the only one where we were incredibly cautious about how we were rolling that event out. 

By football season, we were doing our Browns tailgate that we do every week and everything just seemed to kind of come back in Ohio. This year we’re doing as many events as ever. 

DR: I don’t doubt the appetite is there for advertisers, but we have entered a whole new economy since the pandemic and I wonder what that does to the to the live event business or those advertisers’ dedication to live events. 

AC: Yeah, it really depends on the advertising partner. For so many of the businesses that partner with us on our live events, their objectives are really to have the face-to-face interaction with fans and we can provide that for them. There really aren’t many that have strayed away from that because it affects their business in such a positive way. So we may have streamlined our events a little bit more just so that we could develop a best-in-class event versus just cranking out 250 events a year, but for the most part, the fans still come out.                       

We have a big event on June 25th, our block party. It started last year. There’s just so much excitement around it in Cleveland. All of the teams are participating. It’s really just a great celebration of football and of sports in Cleveland. 

DR: You came to this job from a very untraditional place. You came from the Pro Football Hall of Fame. What lessons can you bring from there into running a media operation? 

AC: Prior to that, I was in New York for 20-plus years in the media business. So for me, the great opportunity to work at the Hall of Fame and get into the sports marketing world was really a highlight for me, but what I really missed the most was the media component to it. Media is my currency and it’s how I know to create solutions for advertising partners and great content for fans. So that was really my foray from kind of big corporate media to the Pro Football Hall of Fame in Canton and then landing here at ESPN Cleveland.

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Non-Compete Ruling is a Game Changer

Here is an idea for companies as it relates to retaining top talent in any department of the office – treat your people well. Don’t treat them like they are Employee No. 716 and disposable.

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Image of an employee non-compete agreement

Finally. A win for the little guys. Well, maybe anyway.

Earlier this week, the Federal Trade Commission voted 3-2 to approve a new rule that bans non-compete clauses in contracts in the United States, “protecting the fundamental freedom of workers to change jobs, increasing innovation and fostering new business formation,” they said.

You could almost hear the roars coming from the studios and media sales pits across America. Hallelujah!

No more having to find something to do while sitting out for 6 to 12 months. No more hiring salespeople and sticking them in the marketing department for six months or putting a host on in a nearby market for a while as they ride out their agreement with the other broadcaster in town.

Now, before I get too far, let me point out that it takes 120 days for this reversal to take effect and that is if it gets past all of the legal challenges about to be brought forth to fight this.

And why will this be challenged as hard as possible? Because this is a big, big deal.

The FTC said banning non-compete clauses would increase workers’ earnings by an estimated $300 billion annually. Read that sentence twice. This would absolutely be a win for the employees and a big ‘L’ for the employers.

If it does stay in place, while there are many industries that will be affected, media companies have to be very concerned about what this will mean to them.

As a Market Manager or when I was a managing partner, I never much cared for non-competes. I get having the protection that my hit show isn’t going to walk across the street at the end of a contract, but most of the time it is companies holding people, who they don’t even want, to non-competes.

I never got the logic of someone getting fired for poor performance and then spending any time or energy caring about where that person works next. We have all hired or worked with sellers who just did not work out. I wanted those sellers to go across the street. Let them waste time on someone who isn’t willing to do the work it takes to be successful. If you think you have some sort of magic potion that will work, good luck.

I remember a situation at a station where there was a certain on-air personality who was pretty much a disaster. Late all the time, mean to people, wasn’t a team player, did the bare minimum, wasn’t great on the air, put no extra effort in, you know the kind. I could not believe the fight the company was putting up about the person’s non-compete clause.

They didn’t want the talent, in fact, were counting down the days until the expiration of the contract. But, as soon as someone else in the market expressed interest, they couldn’t wait to block the person from trying to get a job in her industry to try and feed her family.

You will hear media and other companies say things like, ‘well, non-competes help us protect our trade secrets.’

Oh yeah, what trade secrets? What trade secrets can a talk-show-host or salesperson take to someone that is going to make a difference? Look, I love the industry, but what we do is not rocket science. We are not on Dr. Oppenheimer’s team on some secret mission.

You hear what we say, you read what we post, you watch the videos, you hear our commercials. And let’s face it, there hasn’t been a secret kept in a media office since the beginning of time. If KDKA went on the air on November 2, 1920, employees were gossiping to one another by November 3, 1920.

Besides, most information can be protected by non-disclosure agreements. And as for the salespeople there are non-solicitation agreements which can cover them not having a client on your station one day then hopping to a different station and trying to take that same client. There is no need to also block them from trying to make a living in what (in some cases) they were trained to do.

It was a good run for media companies with the non-competes, but someone (or three people) finally woke up and realized it was always about keeping people’s pay down and giving them less ability to negotiate.

FTC Chair Lina Khan said in a statement. “Noncompete clauses keep wages low, suppress new ideas and rob the American economy of dynamism, including from the more than 8,500 new startups that would be created a year once non-competes are banned.”

Here is an idea for companies as it relates to retaining top talent in any department of the office – treat your people well. Don’t treat them like they are Employee No. 716 and disposable. If you have people that you would hate to see working for your competition, worry more about what you should be doing to help that person continue to grow, feel appreciated and be a company that someone wants to work for and represent and this new ruling shouldn’t be a problem.

At the same time, I’d warn those chomping at the bit to go get that offer from the other station in town that the grass isn’t always greener on the other side. We will most likely see some people make big mistakes in the name of trying to get a better deal. What may look good for a short period of time, might turn into a major regret and then you’ve put your own non-compete in place.

Now, most likely, at some point this lands at the feet of the Supreme Court and it will be a few years before we know the result. But for now, it is nice to think that the long nightmare of non-compete clauses may finally be over.

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Mel Kiper Jr. of ESPN Makes the NFL Draft What It Is

Kiper is the King of the NFL Draft. He is Elvis Presley, except instead of Kentucky Rain, he sings about Kentucky linebackers.

John Molori

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Photo of ESPN's Mel Kiper Jr.
Courtesy: ESPN

Mel Kiper Jr. is a sports television miracle. With Wolfman Jack hair and a voice that would make Michael Buffer blush, he burst onto the scene in 1984 as the first ever NFL Draft expert. Kiper’s original draft report was a pamphlet. For those of you under the age of 50 who have never used that word, Google it. It was a few pieces of paper, full of data and information, but still just sheets of paper.

From this, he has become the single biggest star in the NFL Draft universe. Kiper is a trailblazer, innovator, pioneer, architect, and originator. Do you want more synonyms? How about creator, initiator, and catalyst? You pick the word.

Suffice it to say that the NFL Draft and ESPN did not create Mel Kiper Jr. Indeed, it was just the opposite. Kiper created the popularity of the draft and the non-stop coverage of the draft. Believe it and accept it.

And here is a directive to Daniel Jeremiah, Field Yates, Todd McShay, Lance Zierlein, Bucky Brooks, Peter Schrager, and any other person who makes a buck doing mock drafts. Open your Venmo app and send a huge chunk of change to Mel Kiper. In the What’s this for? box, just write “Thank you” because you would not be making dime one if not for Kiper.

On ESPN, Kiper dissects the draft like a frog in a biology class, and this dude goes deep. Sure, in this year’s draft, Kiper told you that his top picks were Caleb Williams, Jayden Daniels, Drake Maye, and Marvin Harrison, Jr. Great, any dude with a smartphone could tell you that. But ask Kiper about the top nickel safety in Round 6, and I’m sure he could have given you ten names to research.

Kiper is the King of the NFL Draft. He is Elvis Presley, except instead of Kentucky Rain, he sings about Kentucky linebackers. The 63 year-old Baltimore native attended Calvert Hall College High School and the Community College of Baltimore County.

He first joined ESPN’s NFL Draft coverage in 1984 joining the likes of George Grande, Paul Zimmerman, and Chris Berman. Forty years later, it is not a stretch to say that Berman and maybe Dick Vitale are the only chaps more associated with ESPN than Kiper.

Kiper is a regular on Sports Center, NFL Live, ESPN Radio, and numerous podcasts. While in college in 1981, he founded Kiper Enterprises and solicited NFL general managers to read his draft reports. Kiper Enterprises? It sounds like a fake business from Seinfeld a la Vandaley Industries. Since then, he has hooted, hollered, and huffed about thousands of NFL prospects, but Kiper’s modus operandi is not mere bluster.

This cat watches a myriad of college games every week. In addition, he swats away throughout the college football season having lengthy discussions with coaches at all levels. Like Punxsutawney Phil, Kiper usually emerges from the darkness in early February.

Is he always correct in his selections? Of course not. Is the current batch of sports betting “experts” on television always putting money in peoples’ pockets? Same answer. A lot of critics like to take shots at Kiper, citing that he has never worked for a college football program or NFL franchise. So what? The bloke does his homework and remains entertaining as hell to watch.

Let’s face it, NFL mock drafts might be the most useless segments in all of sports TV. It is 50% speculation and 50% straight up BS, but we love it. The NFL Draft on ESPN has become damn near as anticipated as the Super Bowl, and Kiper’s analysis of the perceived top three quarterbacks in the draft was telling.

He loved Caleb Williams’s playmaking ability and uncanny throwing prowess. With Jayden Daniels, Kiper harped on the versatility of his game both as a passer and runner, and with Drake Maye, it was about NFL-level accuracy and mobility.

Let’s be real. Beyond the preparation, work ethic, humble beginnings, and explosion into amazing notoriety, it is the odd aura that surrounds Mel Kiper Jr. that makes him so phenomenal. I have seen clips of his first NFL Draft on ESPN in 1984. Kiper looked absolutely frightened to be on television. He sat there next to Chris Berman, measuring every word, talking softly, and nearly perspiring as each syllable left his mouth.

He was wearing a bargain basement sport coat, white shirt, and striped tie. Dude looked like he should be managing a supermarket – more suited to packing peppers than picking players. You could tell that he was wondering to himself, “What the heck am I doing here?”

Fast forward four decades. Kiper, now graying at the temples like Grandpa from The Munsters, wearing a tailored suit and designer glasses, is an absolute stick of dynamite on television. He doesn’t just answer questions, he detonates them. He’s got a confidence that comes with experience. His voice has volume and vigor. The days of choosing his words carefully and sweating through a segment are long gone.

Like any great television personality, Kiper dominates the screen. He truly believes that if you don’t hear what he’s about to say, your world will end. The aforementioned draft experts who have followed Kiper are all talented, diligent, and prepared, but they will never be the icon that is Mel Kiper Jr.

There are few areas of sports media where one person is completely synonymous. Mel Kiper Jr. is exactly that to the NFL Draft, and his watershed moment has been well documented. It was ESPN’s coverage of the 1994 Draft. The Indianapolis Colts and General Manager Bill Tobin had the 5th pick overall. Kiper stated that Indy should select quarterback Trent Dilfer. Instead, the Colts stunningly selected linebacker Trev Alberts from Nebraska.

Kiper went on an absolute rant, calling the Colts a laughingstock. Tobin fired back in an interview with Chris Mortensen uttering the famous line, “Who in the hell is Mel Kiper anyway?”

Sadly, Tobin passed away on April 19 of this year, and the classy Kiper sent condolences to his family via social media. Tobin asked a key question and I will endeavor a response. Who the hell is Mel Kiper? Quite simply, he is the man who made the NFL Draft.

It wasn’t blue chip top picks like Peyton Manning nor players who dropped in the draft like Dan Marino or Aaron Rodgers. It wasn’t charismatic stars like Deion Sanders or players who challenged the system like John Elway. It wasn’t even successful Mr. Irrelevants like Brock Purdy.

The man who made the NFL Draft what it is today is Mel Kiper Jr. For 40 years, he has drawn in viewers and created fans. He does the work, presents himself powerfully, and is a stone-cold legend. Perhaps the best way to close is with a Kiperesque scouting report: Mel Kiper, ESPN – hard worker and versatile, well-versed on top picks and late round surprises. Always comes through in the clutch and never disappoints. A top pick for sure.

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NBA on TNT is Focused on the Here and Now

“It’s like peanut butter and jelly – it just goes together, the ‘NBA on TNT.'”

Derek Futterman

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NBA on TNT
(Illustration) Courtesy: Warner Bros. Discovery

With the start of the basketball season on the horizon, Warner Bros. Discovery welcomed members of its NBA on TNT broadcast team to the TNT Sports studios in Atlanta, Ga. for a special broadcast seminar in early September. The assemblage also implemented members of the NHL on TNT, MLB on TBS and soccer properties on site as well, effectuating camaraderie and synergy across departments.

Part of this two-day conference included an obstacle course with activities pertaining to the different sports, which included analysts and former athletes Pedro Martínez, Charles Barkley and Shaquille O’Neal competing. Ernie Johnson, the longtime host of Inside the NBA, addressed the group en masse, along with various commentators and executives across sessions.

Scooter Vertino, senior vice president of production and programming for sports at Warner Bros. Discovery estimates that everyone had not been together since the formation of the new company as a result of a merger finalized in April 2022.

“It is a chore to get everybody under the same roof at the same time, but it was important,” Vertino said. “I think everyone enjoyed their time together.”

Vertino began working as a producer at then-named Turner Sports in 1996 where he was able to regularly work with established industry professionals on its broadcasts of the NBA. Marv Albert, who served as the lead voice of the NBA on TNT for 19 years, was someone that Vertino got to witness firsthand.

Looking at the roster of play-by-play announcers for the NBA on TNT today, Vertino can see Albert’s influence while also identifying distinctive personalities all bound by a common approach to present an informative and entertaining product to the viewer.

Kevin Harlan Meets the Moment

Kevin Harlan

Kevin Harlan has been with the company since 1996 and first started his tenure calling NBA playoff games. When he was first hired by Mike Pearl to join the property, there were several accomplished, veteran announcers on the team from whom he learned, including Verne Lundquist and Dick Stockton. The early experience within the national property was something he regarded as invaluable.

“To be with those guys and be on that roster – and we weren’t doing as many games then either; we were not doing all the games we do now – but we did a lot of them,” Harlan explained, “and I was brought in as an extra hand just could not believe my good fortune and how lucky I was to work with that company and join that roster with Hall-of-Fame broadcasters above me.”

As a production assistant at ESPN, Vertino remembers that everyone would become excited if they were able to log a game with Harlan on the call because of his crescendos and propensity to meet the moment. There would be opportunities to use his calls within highlight packages on shows such as SportsCenter, and it would pervade through the screen to genuinely impact the viewing experience.

“I probably let that fan side of me come out too much, and I hope no one ever feels like it’s manufactured,” Harlan conveyed. “Somebody said, ‘No one could manufacture that kind of energy as many times for as long as you’ve done it,’ and they’re probably right. So I am a fan, and I just think it’s such an honor to be there and doing these games for TNT representing the NBA and calling the great players that I’ve been able to call.”

As a dedicated play-by-play announcer with a proclivity for the sport, Harlan ensures not to get too ahead of himself when it comes to delivering these momentous calls.

“In the NBA, I get to see the most skilled, the lightning-fast, quick-twitch movements and the unbelievable artistry that is the NBA,” Harlan said, “and then I get to do these college games in the tournament where the stakes are so high, the emotions are palpable in the arenas and the passion with which these kids play and the consequence which they look in the eye every single second is so compelling that I can’t help myself but be engrossed in each.”

Harlan understands that the analyst is the star of the broadcast and never tries to make it about himself. In working with him and other play-by-play announcers across the property, Van Gundy tries to use his esoteric knowledge to make an impactful, effective contribution.

“I look at games as a coach, and I get into watching film and looking at the numbers and everything else,” Van Gundy said, “and I write up notes before every broadcast and send them out [to] the play-by-play guy, the producer [and] the sideline reporter and all of that so that they get an idea of at least what I think is important in the game. I think it really ends up helping me more than them.”

Ian Eagle Thrives on a New Stage

Ian Eagle

Ian Eagle recently completed calling his first Final Four and National Championship Game, succeeding Jim Nantz. While the stakes of the game were higher than other tournament contests he had called previously, he made sure not to change his routine. At the same time, Eagle was in the midst of calling regular-season NBA contests for TNT, along with Brooklyn Nets games locally for YES Network. When he was on-site from State Farm Stadium in Glendale, Ariz. for the Final Four weekend, Eagle recognized the finality of the proceedings and tried to take in the atmosphere.

“Leading up to the game itself, normally you just head to your broadcast area [and] you’re locked in with your thoughts and your notes and all of your information,” Eagle said. “At the Final Four, I did not have that time to myself. It felt like a receiving line at a wedding, and it was a good thing. People wanting to chat and take pictures and commemorate the experience, so fortunately I’m malleable, and I did not let it affect what I had to do once the game started.”

When Eagle takes the air for a broadcast, he is always looking to present his genuine self to the viewers, something that he did from a young age as the son of a comedian and singer. From the time he was in college at Syracuse University, he wanted to maintain his own identity on the air, and he had enough confidence to perceive that his style would ultimately reverberate with the audience.

“I’ve always viewed this job as twofold – that it’s important that you’re an interesting person because you bring all of the experiences that you’ve had in your life to the airwaves, but you also have to be interested in the people that you’re covering and the people that you’re working with,” Eagle said. “So, I just look at that as a twofold approach to the job, and that’s also just who I am in everyday life. I don’t really change a whole lot of who I am or what I am just because the red light goes on the camera to start the broadcast.”

While the average human attention span continues to diminish, Eagle still sees value in being able to explain things and captivate an audience for an extended period of time.

“I think long-form storytelling is still really important and being able to have a starting point, a middle point and an endpoint, and I do think in this day and age, aggregating has become more and more popular and default mode in many cases,” Eagle said. “Sometimes you’re only getting a little bit of the story based on a headline or based on a fragment of the larger story, and that’s unfortunate, and we’ve all fallen victim to it.”

Brian Anderson Brings Versatility to the Job

Brian Anderson

Over his years behind the microphone, Brian Anderson has developed a system to determine the way in which he approaches a call. Utilizing a scale ranging from one to 10, he tries to place the moment and determine where his commentary should lie. In this manner, he is able to remain apropos with his volume, intonation and urgency. Especially during the spring where March Madness precedes the NBA Playoffs combined with the start of the MLB season, it is essential to rest, recover and retain stamina.

“Stan Van Gundy and I were gone 15 straight days last year doing games basically every other day during that window last season in the first round of the playoffs, so it is important that you just maintain your mental wellbeing,” Anderson said. “For me, that means grabbing a meal with my co-workers. I don’t like to isolate in my room – that feels very depressing to me – so sometimes we will just reach out and try to meet up with people in the particular cities we’re going [to] and rekindle friendships.

“We all stay in touch a little bit, even just quick texts to each other; to those play-by-play guys during the year so you maintain a relationship a little bit, but those guys are so good,” Van Gundy said. “I think what they all do is they really take responsibility for the broadcast, and they try to help guys like me out and make our jobs easy, and it’s the same thing just in terms of chemistry.”

Over the course of the season, Anderson is in constant communication with his counterparts at TNT Sports, which allows him to seamlessly work in different setups. Lead reporter Allie LaForce has had the chance to work with many play-by-play announcers within the property over the years and can ascertain the close-knit relationship among the team.

“The energy and the togetherness,” LaForce said when asked about the distinctiveness of the announcing team. “I think for every play-by-play announcer we have, for as great as they are on the air, they’re even greater as human beings and teammates.”

In the national windows during the regular season and playoffs though, there is a consistent lead-in of Inside the NBA that precedes these broadcasts. With Ernie Johnson, Charles Barkley, Shaquille O’Neal and Kenny “The Jet” Smith, the quartet encompasses a longstanding, eminent and award-winning sports studio program. All four personalities inked contract extensions with TNT Sports in October 2022 to keep the show together, which has become a fixture in and of itself within the NBA on TNT property.

“You couldn’t ask for a better lead-in,” Harlan said. “They’re historic – they’re going to be talked about for decades and decades to come. They’ll be talking about this foursome forever, so what more could you ask for?”

“It’s a beautiful thing that TNT Sports has cultivated in all of us,” Anderson added. “It really starts with Ernie Johnson, I would say. Our bosses are amazing, but they’re still not broadcasters. Ernie’s the guy who really establishes the culture in our family and our network, and because he’s so great and so amazing, we all follow his lead and we all just kind of do that too.”

Spero Dedes Is in for the Long Haul

Spero Dedes

Just as the commentators on Inside the NBA all bring their unique perspectives and insights to the air, the play-by-play roster encapsulates depth, latitude and versatility. Spero Dedes, who has been a member of the company since 2015 and came in with a plethora of broadcasting experience in major markets, understands Harlan being able to meet the moment, Eagle’s gift to infuse humor in the broadcast and Anderson’s amiability that comes through on the air. Within his broadcasts, he looks to compliment the overall portfolio by performing to the best of his ability and successfully implement his analyst(s) and reporter(s).

“We all have a distinct way in which we do the game and approach the game, and I think for a viewer, that’s a positive,” Dedes said. “…You now are put at ease because you know that this game will be well-covered. When you’re breaking in on play-by-play, that’s the biggest hurdle.”

“We don’t sound the same,” Eagle added. “It’s not a homogenized version of a play-by-play announcer. We all have a distinct way in which we do the game and approach the game, and I think for the viewer, that’s a positive.”

As a broadcaster, Dedes affirms that he has traditionally gravitated towards announcers with big voices, such as Pat Summerall when he was growing up and Al Michaels. At the same time, he enjoyed hearing theatrics in the memorable calls, plenty of which he has heard narrated by his colleagues at TNT Sports.

The exclusive negotiating period between the NBA and its television rightsholders – Warner Bros. Discovery and The Walt Disney Company – ended earlier in the week without an official contract. Various reports, however, have indicated that both companies have the right to match any offer that comes from a third party and that significant progress was made in the discussions.

“I want to call NBA games as long as I can,” Dedes said. “I’d love to be a part of this team for as long as they’ll have me, and I hope TNT signs a 100-year contract with the NBA – that’s what I’m hoping.”

“I think there is a direct correlation and association with TNT and our personalities and how much fun we have also calling the moment in the game in a newsworthy fashion that the viewers are comfortable with and look forward to,” LaForce added. “[That allows them] to take their mind off of their everyday grind and just live in a moment of freedom and fun and excitement.”

Dedes believes that most fans of the NBA have some sort of connection to TNT Sports over the years through its various iterations and that the partnership means something to the league itself. Warner Bros. Discovery will continue to air NBA games through at least next season, with the outcome beyond that point yet to be determined.

“I just feel like the branding is so deep and the history is so deep of this network and its affiliation with the NBA,” Dedes said.

“They’re synonymous with one another – that’s the reality within NBA broadcast circles,” Eagle added. “It’s like peanut butter and jelly – it just goes together, the NBA on TNT.”

The TNT Sports team possesses a willingness to move beyond what is comfortable and try new things. Through it all, those within the NBA on TNT support one another and work to thrive both in the present moment and down the road courtside, placing the spotlight on the players, coaches and teams that compete on the hardwood.

“We are willing to fail if that makes sense,” Vertino said. “We are willing to take chances because we know that if you take five chances, they’re not all going to succeed. But if you get the one or the two – that’s it – let’s get our field-goal attempts so that we’ve got a better chance of scoring.”

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