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Report: Warner Bros. Discovery Considering Matching Amazon NBA Package, Not NBC

Warner Bros. Discovery CEO David Zaslav has told others he believes NBCUniversal is overpaying for the NBA based on their research.

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Another day, another new possibility in the ongoing saga of the future NBA media rights packages. Yesterday, Sports Business Journal reported the NBA would soon formalize their agreements with The Walt Disney Company/ESPN, Comcast/NBCUniversal/NBC/Peacock and Amazon for rights which would begin after next season. There has been much speculation about the matching rights Warner Bros. Discovery has in their deal and most of the chatter has been related to them possibly trying to match NBC’s bid. A new report from CNBC’s Alex Sherman says it might be the Amazon package for Prime Video that NBC tries to match.

It is clear WBD prefers to keep a rights agreement with the NBA for TNT, a partnership which goes back nearly 40 years. However, as Sherman points out there is the matter of their $42 billion gross debt. This may be a big reason they might try and match the Amazon offer, believed to be worth $1.8 billion per year, whereas the NBC package is believed to be priced at $2.5 billion. WBD is reportedly paying $1.2 billion per year currently.

If and when those packages are signed, that is when the matching clause for WBD will come in to play, so they have not yet been forced to make a decision. Sherman reports they would have five days to match an offer according to someone familiar with the language of the deal.

Sherman says it is still possible WBD does not try and match either offer and brings up the possibility of the league carving out a fourth packages, however, it is unknown if the league would be able to consider such an idea based on having already created a third package.

WBD has the Max platform to use as a streaming service, but Sherman notes that service plans to tier its sports programming, something the NBA would not like compared to Prime Video’s plan of continuing their current price structure.

One other note from Sherman’s report says Warner Bros. Discovery CEO David Zaslav has told others he believes NBCUniversal is overpaying for the NBA based on their research.

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Sports Media Reacts to Charles Barkley Retirement Announcement

“We’re looking forward to another fantastic NBA on TNT season and further discussion of our future plans with him.”

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Screengrab from Charles Barkley on Club Shay Shay
Screengrab: Club Shay Shay on YouTube

Charles Barkley said on NBA TV after Game 4 of the NBA Finals that he will retire from television after next season, no matter what happens with TNT and the league. Near the conclusion of the NBA TV postgame show, Barkley said:

“There’s been a lot of noise the last few months and I just want to say, I’ve talked to all of the other networks, but I ain’t going nowhere other than TNT, but I have made the decision myself, no matter what happens, next year is going to be my last year on television. And I just want to say thank you to my NBA family, you guys have been great to me, my heart is full with joy and gratitude.”

Barkley went on to say that he wants to turn the baton over to someone like Jamal Crawford or Vince Carter should Inside the NBA continue with Ernie Johnson, Kenny Smith and Shaquille O’Neal.

TNT put out a statement that said, “Charles is a Hall of Famer and broadcasting icon who is and will always be a beloved member of the TNT Sports family. We’re looking forward to another fantastic NBA on TNT season and further discussion of our future plans with him.”

Several in sports media took to social media to post about their thoughts on Barkley’s career with TNT or wondering if Barkley’s ‘retirement’ is real:

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Charles Barkley Announces He Will Retire From TV After Next Season

“Next year, I am just going to retire after 25 years, and I just wanted to say thank you and I wanted y’all to hear it from me first.”

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Screenbrad from NBA TV with Charles Barkley
Screengrab: NBA TV

Charles Barkley is not waiting. After voicing his frustration several times with the way the media rights negotiations have been handled by his current employer, Warner Bros. Discovery/TNT, Barkley is no longer waiting for them to make a decision, he has announced his own decision.

After Game 4 of the NBA Finals concluded between the Dallas Mavericks and the Boston Celtics, Barkley took time on the postgame show on NBA TV to announce no matter what happens, he will retire as an NBA commentator after next season, which will be his 25th with TNT.

“I’ve been thinking guys,” Barkley said “I want to say this, because you guys are my family. I really love TNT, all the people who work here, NBA Television. You guys have been great to me for 24 years and I just want to say thank you to my entire NBA family. I love you guys.

“There’s been a lot of noise the last few months and I just want to say, I’ve talked to all of the other networks, but I ain’t going nowhere other than TNT, but I have made the decision myself, no matter what happens, next year is going to be my last year on television. And I just want to say thank you to my NBA family, you guys have been great to me, my heart is full with joy and gratitude.

“But I am going to pass the baton at the end of next year. I hope the NBA stays with TNT, but for me personally, I wanted you guys to hear it from me, because I am not doing any more interviews, don’t y’all be calling me, nobody calling me, I am not talking about this again. But I wanted to tell my NBA TV and TNT family that I am not going to another network, but I am going to pass the baton to either Jamal Crawford, Vince Carter or you Steve [Smith]. Next year, I am just going to retire after 25 years, and I just wanted to say thank you and I wanted y’all to hear it from me first.”

The NBA’s current media rights agreements with Disney/ESPN and WBD/TNT expire after next season. Many reports have said the NBA will soon sign agreements with Disney, NBCUniversal and Amazon to be the league’s new broadcasting partners beginning with the 2025-26 season. The Wall Street Journal has reported the total value of the new media rights packages is expected to be $76 billion over 11 years.

Rumors of a possible fourth media package being made in order for the NBA to keep its 40-year relationship with Turner Sports going have surfaced, but it looks like either way there will be changes coming to Inside the NBA, the award-winning show Barkley is a part of along with Ernie Johnson, Kenny Smith and Shaquille O’Neal.

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FOX Sports Moving UFL Games to Friday Nights in 2025

“The regular season average television audience of 816,000 was more than 30% higher than the pace from the previous year.”

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The United Football League logo

FOX Sports CEO Eric Shanks recently confirmed a report from Deadline last month that said United Football League games would move to Friday nights in 2025. The Deadline report had said FOX planned to replace WWE Smackdown with sports coverage from college football and basketball as well as games from the UFL.

Shanks’ comments were made during a Zoom with reporters about the news of their new agreement with the NTT IndyCar Series. SI’s Mike Mitchell reported that the UFL worked with FOX to move the games so they could complete their auto racing deal.

Shanks said many of FOX’s UFL games would be moved to Friday night when asked about the change but did not provide more detail.

The UFL was split between FOX and ABC/ESPN this season. The regular season average television audience of 816,000 was more than 30% higher than the pace from the previous year and the recent conference championship games were up 57% over the averages from the USFL and XFL last season. According to Mitchell, the league saw a large increase in the 18-49 demographic on FOX compared to USFL programming in 2023.

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