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Jomboy Media, YES Network Team Up For Content, Marketing Partnership

Jimmy “Jomboy” O’Brien and Jake Storiale will be introduced on Wednesday’s ‘Yankees Hot Stove’ show.

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YES Network is adding some cool and fun to its programming, while one of the most successful upstart stories in sports media is getting a call up to the show.

Jomboy Media is partnering with YES Network in a content and marketing agreement in which the digital company will produce original, exclusive video for the YES App. Additional Jomboy programming will also be produced for the linear YES Network as well as the network’s app. That content will be promoted on both the YES Network and Jomboy Media platforms.

The YES-Jomboy partnership was announced on Twitter Wednesday morning. But for YES Network viewers, the team-up will become official when Jomboy Media founder Jimmy O’Brien and partner Jake Storiale are introduced on Yankees Hot Stove Wednesday night (March 23) at 10:30 p.m. ET, following coverage of the Brooklyn Nets-Memphis Grizzlies game.

Starting off, some of the content Jomboy is producing exclusive for the YES app includes a Pitching Coach series with former Yankees pitcher and current YES Network analyst David Cone. Cone will provide Blitzball lessons with O’Brien and Storiale.

(Blitzball is a popular backyard baseball game played with a special plastic ball that can take wild, curving paths when pitched and travel long distances when hit. Games have become popular content on the Jomboy YouTube channel.)

Jomboy will also host Watch Party shows with select YES Network Yankees broadcasts, featuring YES on-air talent with O’Brien and Storiale.

The popular Talkin’ Yanks podcast will be featured on both YES Network and the YES App with 30-minute “best of” shows highlighting interviews, game recaps, and videos. Cone’s Toeing the Slab podcast will also be featured in “best of” show with 30-minute compilations of clips from the show also featuring Justin Schackil and James Smyth.

O’Brien and Storiale will also appear on YES Network programming, including podcasts, while YES Network talent will appear across Jomboy’s network of podcasts.

In addition, YES Network and Jomboy Media will look into producing joint content in the future.

Sports TV News

Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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Sports TV News

FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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